Skip navigation
newsletter signup

Should I bold and/or italicize my keyword phrases in my copy?

I heard from the dogcatcher that I need to place my keyword phrases in: [bold] [italics] [H1s] [alt tags] [Meta tags] [anchor text] [Title tags] [body text] [the first few words on my site] [the first paragraph of my site] [the last paragraph of my site] [my cousin Vinnie's site]. Is this true?

The most important places to utilize your researched keyword phrases (anywhere from 3-5 of these per page) are 1) your Title tags, 2) in the visible copy that people read, and 3) in onsite and offsite links (aka the "anchor text").


Whether they're in the first paragraph, first words, last words, or whatever really doesn't make all that much difference. I've long ago stopped worrying about specific places and coding and simply use them where they make sense from a reader's perspective. I would definitely avoid using them in "ALL the right places" such as listed in the question above, however. This is because if you pull all the tricks out of your SEO bag, your page will simply reek of SEO.


If it makes sense to have a headline that uses a keyword phrase, then go for it, but don't feel that you have to create headlines where none were needed. If it makes sense to describe a graphic with a keyword phrase, then you shouldn't hesitate to do it. The important thing is not to do anything just because you think you have to in order for the search engines to like you. There are very, very few "have to's" when it comes to SEO. This is because SEO is an art, not a science.




If you want more SEO Q&A, please sign up for our SEO Newsletter!