December 14, 2011
Our hospital domain is a .com (some hospitals are .org; ours is not) and our medical school is a .edu. The medical school services seem to rank higher in search. Is it true that, in general, .edu domains get ranked higher than .com? We're not going to change, but if this is true, we could adjust our SEO.
Nope. It's absolutely not true that an .edu domain will outrank a .com domain. It's all in the optimization and the links pointing to it, just as it is with any other website. People believe .edu domains are given extra weight because they typically are very authoritative, trustworthy sites, and thus have a great link profile. But it's not the .edu top-level domain that got them there.
Hope this helps!
Jill Whalen is the CEO of High Rankings, an SEO Company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen
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