March 4, 2009
I run an apartment search website. The sites search results pages are dynamic and pulled from the database. If these dynamic pages also have dynamic page titles, will they be search engine relevant?
As with most SEO questions, it depends.
Most websites are dynamically generated, with the info being pulled from a database. That, in and of itself, is not a problem for search engines. But it depends on how the user of the website finds the dynamic pages. If you're linking to the dynamic pages with hard-coded links in the website's navigation, then to the search engines, the resulting pages are not any different from a static HTML page. If, however, the only way to gain access to that page is through a site search, it's another story. The search engines traditionally can't find information on your site that is only accessible via a search box.
As far as your dynamic titles are concerned, again, it depends. If you're using a website template that has a generic Title tag for each resulting page, that would not be good. But if your dynamically generated Title tag is pulling relevant information from the resulting page itself, then it could be fine. It becomes a matter of what information you've instructed the Title tags to pull. For small sites, we usually recommend creating custom Title tags based on the 3 or 4 keyword phrases for which you've optimized the page content. However, for extremely large websites, dynamically generating the Title tags based on a specific set of rules is definitely the way to go.
The main takeaway here is that the Title tags must be unique to the page they're on, and must also focus on the main keyword phrases for that page.
Hope this helps!
Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.
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