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SEO Website Audit

Dynamically Generated Pages and Dynamic Titles

March 4, 2009
Hi Jill,

I run an apartment search website. The sites search results pages are dynamic and pulled from the database. If these dynamic pages also have dynamic page titles, will they be search engine relevant?



++Jill's Response++

Hi Robin,

As with most SEO questions, it depends

Most websites are dynamically generated, with the info being pulled from a database. That, in and of itself, is not a problem for search engines. But it depends on how the user of the website finds the dynamic pages. If you're linking to the dynamic pages with hard-coded links in the website's navigation, then to the search engines, the resulting pages are not any different from a static HTML page. If, however, the only way to gain access to that page is through a site search, it's another story. The search engines traditionally can't find information on your site that is only accessible via a search box.

As far as your dynamic titles are concerned, again, it depends. If you're using a website template that has a generic Title tag for each resulting page, that would not be good. But if your dynamically generated Title tag is pulling relevant information from the resulting page itself, then it could be fine. It becomes a matter of what information you've instructed the Title tags to pull. For small sites, we usually recommend creating custom Title tags based on the 3 or 4 keyword phrases for which you've optimized the page content. However, for extremely large websites, dynamically generating the Title tags based on a specific set of rules is definitely the way to go.

The main takeaway here is that the Title tags must be unique to the page they're on, and must also focus on the main keyword phrases for that page.

Hope this helps!

Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.

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Post Comment

 James Svoboda said:
>> But it depends on how the user of the website finds the dynamic pages.

I agree. When a client has search friendly search pages I like to recommend a navigation system to help users and search engines find these pages easier. Not every user likes to use a search box and some like to be feed a path to the content they want.
 GEA said:
If your content is dynamic the easiest way to solve the search engine issue is to include a Sitemap.xml file. You can tell Goolge, MSN and Yahoo exactly what links to crawl.
 Jill said:
Sorry, GEA, but that won't solve the problem at all. They'll still crawl all the other URLs and have duplicate content issues, whether or not they're included in your sitemap.
 Gede said:
Let me share my problems,
I have some dynamic website age 1-2 years.
All of them are meta (title, description, keywords) is also dynamic from database.

But, until now, I am not successfully get a high rank in major SE.

Not sure about the problem, but I got a good point from Jill:
"custom Title tags based on the 3 or 4 keyword phrases for which you've optimized the page content".

I'll try to re-optimise the site again.