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Will Site Drop Out of Engines if Not Paying for SEO?

September 25, 2007
Dear Jill,

I have a really quick question I hope you can help with. There is a small
business in town that is paying $200 a month to have another company make
sure it stays at the top of the ranking lists in search engines. Now if
there is no new competition, except maybe a new office every few years, is
it necessary to pay them, or could they do it themselves with the guidance
you offer on your website?

Thank you for your time.


++Jill's Response++

Hi Andy,

There's definitely no reason for the business to keep paying that money.
Unless the SEO company has done something shady, once you've got good
rankings and have done things right, you won't suddenly lose them if you
stop paying your SEO company.  It's really one of the biggest scams in the
SEO industry.  

This is not to say that someone shouldn't continue to make the website
better, and also continue to get the word out about it; however, from your
email, it doesn't sound like that is what's happening.

Good luck!