April 9, 2008
The SEO standards debate has been rearing its head again over the past few weeks. (It's been going on since at least 1998!) You can read my thoughts on this subject over at Search Engine Land.
In a nutshell, I don't believe we need them. That said, after reading additional forum discussions on the topic, it certainly does make sense for search marketing organizations such as SEMPO to have a set of standards that their members must adhere to (if they don't already). However, there's no way for the search marketing industry as a whole to have standards, as we don't have (nor do we need) some sort of governing body that would enforce them.
Also, see our forum discussions on the topic here: