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SEO Website Audit

Redirecting Website to a New Domain

May 27, 2009
Dear Jill,

We have a website of which the home page has 5 PageRank. This website has 5,000 pages that are indexed in and many of the pages have good PageRank.

Now we want to shift this website to a new domain. If we use the 301-redirection method, do all old pages require redirect using 301 so they can take advantage of old pages' PageRank? Or is just using main domain 301-redirection enough?


++Jill's Response++

Hi HK,

It depends on whether you're keeping the same exact website on the new domain as on the old domain. If all the URLs will remain the same (other than the domain name), then redirecting the old domain to the new domain via a 301-redirect at the server level will get people and search engines from any page on the old domain to its equivalent page on the new domain.

If, however, you're completely changing the website and/or its content management system (CMS), things won't be so clean and easy to redirect. You will want to try keep the names of the new URLs as consistent as possible with the old URLs so that you can devise a formula to automate the 301-redirection.

Otherwise, you could be stuck hand-coding your URL redirects, which may or may not be feasible for your website. We have lots more info about redirects in that section of the High Rankings Forum.

Jill Whalen is the CEO of High Rankings, a Boston SEO Consulting Agency.

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