March 4, 2009
Maybe I am old-fashioned, but I thoroughly enjoyed your newsletter No. 249
because you answered questions directly.
I would like to ask a question too, please. Our website is geared to sell GPS equipment. Many of the products have a life of about 6 months to a year. Google indexes these very well, and we rank highly. However, some searches display discontinued products (I guess because they have been around the longest).
This could give the impression that we sell discontinued products (we do not), which makes the website look out of date. We still need to have these products on our website (we cannot remove them) because some customers still need accessories. Is it possible to coax Google to display current products on a model search? Would we lose ranking in the process?
Glad you like the newsletter!
For your little problem, would it be possible to add some very prominent links to the newer models on those older model pages? Or even some of the newer models listed right there on the same page?
Doing something like that would help solve the problem of people finding those pages from the search engines but wanting a newer model, while also allowing others to find the older-model accessories they may be seeking.
Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.
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