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SEO Website Audit

Submitting to Directories and Search Engines

February 4, 2009
Dear Jill,

I'm writing now because a colleague and I have some questions on search engine/directory submission and we are hoping to get your expertise on the subject. We currently submit new sites to major SEs once they go live, but are wondering if some of the services are worth pursuing or if you advise against these?

Are there any negatives in such a large volume of submissions or do SEs view this as spammy for any reason? Do sites typically see a lot of benefit in the engines after they've been submitted? If you recommend against doing mass submissions, are there a few select SEs or directories that are worthwhile to submit to?

Also, is it helpful to submit to Google/Yahoo to speed up the process once you've updated a site or launched a new one, or do they typically index the content pretty quickly?

I would really appreciate any advice you can offer.

Thanks much!


++Jill's Response++

Hi Erin,

For the most part, the only search engines people use are Google, Yahoo, and MSN. Because they are crawling search engines that find pages by following links, there's no need to submit any URLs to them. You would just be wasting time that you could be doing something productive with, because submitting to crawling search engines will have no effect on anything.

Directories, on the other hand, need to be submitted to by hand, but most of them don't bring a whole lot of traffic these days. In other words, they're really not worth worrying about either. Certainly if your site has a specific niche, a directory that focuses on that would be good. But all those thousands of low-quality general directories are becoming a thing of the past, in my opinion, mostly due to overzealous SEO abuse.

As to automated directory submissions, that's definitely a huge waste of time and money. It always has been and always will be.

Hope this helps!

Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.

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Post Comment

 Nancy Forbes said:
Dear Jill
On that same note, there is a site that does hand submissions to directories. Does this help in linking rankings to boost the site in popularity?

 Jill Whalen said:
No, it's low quality links that Google knows anyone can get and therefore they don't put much (if any) weight on them.