Below is a compilation of copywriting articles and news that have appeared in the High Rankings Advisor newsletter.
| July 2, 2008Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it will become a little less rampant online. Read More >> Related Forum Posts >>
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| June 11, 2008Karon Thackston has a great article on her blog that I highly recommend. Read More >> Related Forum Posts >>
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| May 28, 2008Just wanted to let you know that I've finally updated my "Nitty-gritty Guide of Writing for the Search Engines"! Read More >> Related Forum Posts >>
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| April 30, 2008Regarding long-tail keywords, I often find it difficult optimizing them in an article, mainly because it can look unnatural if you include them too often. How do you recommend I deal with this problem? Apart from in the headline, at what density do they need to be mentioned in an article in order to maximize our chances of getting good listings? Read More >> Related Forum Posts >>
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| April 30, 2008If you know where to look, you can easily find clues about what people are feeling. Once you discover that, making the connection is simple. Read More >> Related Forum Posts >>
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| January 16, 2008I have a customer who is convinced that for maximum SEO, the page length must be between 450 and 625 words. He has a software program that tells him this. Is there any truth to it?
Read More >> Related Forum Posts >>
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| January 16, 2008I have plain html pages that describe the various health-related products that I recommend. If one of my readers wishes to purchase a product, they click on an "order now" button, which takes them to the desired product at my shopping cart.
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| January 2, 2008A lot of my clients pull data/products from semi-public databases to populate their websites, similar to how real estate agents show listings of homes on their sites. I've been ensuring that each client has unique valuable and professionally edited content whenever possible on the rest of the site, but I’m afraid that if I make the portions of the site that use the semi-public data accessible to the search engines, they will find duplicate information on other sites and my client site(s) would not be indexed. Read More >> Related Forum Posts >>
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| October 3, 2007I have a question: I created a site (read a book on HTML, a book on SEO, and
a book on globalization of websites). After about 10 months, the site is
doing very well and I am pleased with its rankings.
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| October 3, 2007We have an information site which sells nothing. Our site consists of about
140 articles. I have authored several, and I'm wondering about submitting a
couple of my articles to certain type of sites which claim to boost links to
your site.
Read More >> Related Forum Posts >>
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| September 18, 2007In Part 1 of this series, I introduced you to
Announce It!, an online candy-bar-wrapper manufacturer that was seeking
professional help with their search engine copywriting. Read More >> Related Forum Posts >>
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| September 4, 2007The old cliché is wrong. All our lives we’ve heard, “It’s not what you say,
but how you say it.” That may occasionally be true, but for the most part
it’s what you say AND how you say it. Read More >> Related Forum Posts >>
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| August 29, 2007Hey everyone! I’m back from vacation and the conference and raring to go. Today’s article is an updated version of one I wrote back in 2004 on the art of SEO. I recently reviewed it and was surprised at how accurate it still is today. I figured there are many of you on the list who never read it the first time around, and for those who did, you’ve probably forgotten it by now. Read More >> Related Forum Posts >>
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| August 29, 2007Forum member “malhyp” asks if there’s a benefit to using both the singular
and plural forms of his/her keyword phrases when optimizing. Read More >> Related Forum Posts >>
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| June 20, 2007We had a very interesting discussion regarding my last Search Engine Land article, "You Can't Fake Real Content." Read More >> Related Forum Posts >>
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| June 6, 2007There has been a debate about the use of keywords for years. Many SEO copywriters will tell you that using keyphrases in their entirety is the best practice for getting high rankings. Others insist it really doesn’t matter — that as long as all the individual words within the phrase are used, your copy will do its job. Before we get into whether keyphrases are best used in their entirety or as individual words, let’s sidestep for just a minute to talk about the inner workings of information-retrieval systems (aka search engines). Read More >> Related Forum Posts >>
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| May 22, 2007My understanding is, if you have Meta tags with keywords and descriptions,
this should also be reflected in your actual page content. But what if you
have an ecommerce site and a homepage that displays mostly products and very
short descriptions, and a menu with category names, etc.? Read More >> Related Forum Posts >>
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| April 17, 2007In Part 1 of this series, we discovered that explaining the value your
products offer is only one part of the copywriting process. Creating a
visual image is another. While Wholesalers USA knew their target customers
better than most companies do, they needed help with two areas: optimizing
their copy for the search engines and incorporating visual imagery. Read More >> Related Forum Posts >>
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| April 3, 2007There’s no doubt. Wholesalers USA knows their customers. They’ve spent the
time digging through log files to analyze site stats. They’ve spoken with
customers on the phone and emailed with them. They’ve used client feedback
to develop new products that have taken off like a rocket. Read More >> Related Forum Posts >>
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| February 28, 2007Great newsletter. My business partner is developing our site and wants to
put a list of keywords at the bottom of some of our shop pages (i.e. below
the text) in the hopes that this will get the search engines to notice us
slightly more. Read More >> Related Forum Posts >>
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| February 28, 2007My SEO’s Good. Now Should I Work On Conversions? Read More >> Related Forum Posts >>
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| February 14, 2007I found out quite by chance. I noticed a research brief in my inbox
entitled, “Bad Web Experience Impacts Brick and Mortar Shopping.” Being
primarily focused on Internet business, I really didn’t pay it much
attention. But then I noticed it made reference to a customer’s online
experience, too, so I read on. Read More >> Related Forum Posts >>
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| January 17, 2007Keywords. I have been designing web sites for 5 +/- yrs, so I am aware of
what they are and how they are being used / can be used. I’m not saying I am
an expert, just that I’m not a novice. Read More >> Related Forum Posts >>
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| January 17, 2007You have one, whether you know it or not. Everybody does. There is
something unique about your business; you just have to discover what it is.
And therein lies the problem. Most business owners and managers don’t
understand how to create a truly unique selling proposition (USP). There
are specific criteria to consider in order to get your message across
clearly and succinctly. Read More >> Related Forum Posts >>
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| November 29, 2006Karon's back today to show us the results from the Julie's Jewels
copywriting makeover that she wrote about last time. Read More >> Related Forum Posts >>
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| November 8, 2006Time for a pop quiz! Name three products that sell better when a
facts-based approach to copy is taken. Read More >> Related Forum Posts >>
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| October 25, 2006Sixty-year-old newbie here with his first e-book! My site is unlinked -- just "up there." I teach project management for a living -- but ill health is forcing early retirement, and I have an urgent need to keep paying the mortgage! Read More >> Related Forum Posts >>
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| October 25, 2006It's one of the best pieces of copywriting advice I've ever been given. "As
often as possible, start your paragraphs with sentences that hook readers
and drive them deeper into the copy." Read More >> Related Forum Posts >>
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| October 11, 2006The length of search phrases continues to grow. Back when the Internet was
just an upstart, single keywords were the only thing you needed. But in
recent years we've seen the number of words used in search phrases triple
and quadruple. Read More >> Related Forum Posts >>
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| September 27, 2006In cases where a client is smarter than you are about SEO, insists on
saturating his keyword pages (10 per 200-word page) at 5% (which includes
the keyword phrase in two header lines), and currently (without keyword
saturation) consistently hits in the top 20 on his Google searches. Read More >> Related Forum Posts >>
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| September 20, 2006I wonder if you can give me a steer on a particular SEO problem.
I have a client who specializes in acupuncture and other alternative
remedies in London We would like to optimise for the conditions she treats such as back pain,
insomnia, headaches, etc - about 40 different in all. Read More >> Related Forum Posts >>
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| September 20, 2006The site I'm asked to work on really has no room for keyword rich copy (or
any copy in general). Nor do they want it there. They're very much in favor
of the current design which is mostly products. They like the way it looks.
The copy -- in their opinion and to some degree mine too -- would look odd,
even though everyone now understands the value of this copy on the front
page. Read More >> Related Forum Posts >>
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| September 6, 2006Shel Horowitz writes today's guest article. I've been a long-time fan of
Shel, the author of "Principled Profit: Marketing That Puts People First"
(which I totally agreed with!), "Grassroots Marketing: Getting Noticed in a
Noisy World," and 5 other books. He is the originator of the Business Ethics
Pledge campaign to change the world. Read More >> Related Forum Posts >>
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| August 30, 2006Here’s Karon’s latest and greatest article on…well…writing articles! Read More >> Related Forum Posts >>
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| August 16, 2006I hope you enjoy this brand-new article from Karon...it's hot off the
presses! - Jill
Read More >> Related Forum Posts >>
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