Tuesday, July 20, 2010
thru Tuesday, July 20, 2010
Rocky Hill Marriott, Rocky Hill, Connecticut
Responsible Search Marketingdel.icio.us
A Precarious Balancing Act
As search marketers we have a great deal of influence on what people see when they’re looking for products, services and information as they go about their daily lives in the age of Google. We also have a duty to our clients and employers to increase their online exposure as well as their revenues.
When you think about it, we are trusted with an amazing power. Our website recommendations can make or break a company’s bottom line. But where do we draw the line? If we know of a way to increase a website’s visibility that provides an “unfair” advantage do we do it? If we do, are we truly serving the needs of the people–or do the ends justify the means?
15-year SEO veteran and co-founder of SEMNE, Jill Whalen, discusses this precarious search marketing balancing act in this inspirational keynote address that may have you re-evaluating your own best practices.