September 16, 2009 -- A guarantee in SEO is one of those double-edged swords. On the one hand a guarantee seems like it should be the norm. After all, if your SEO company is confident in their abilities, why canít they provide some guarantee that says theyíll do what they say they can do? On the other hand, rankings in the search engines are not static. You might have a ranking for a specific keyword phrase one minute (or when checking via one computer) and the next minute itís gone. Does that count towards your guarantee or not?
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