May 28, 2009
Jill Whalen was quoted along with 7 other internet marketing experts in Dan Greenfield's Bernaise Source Media blog in a post regarding how PR companies should be embracing SEO more readily.
She was also quoted in Part 2 of the series on PR and Search Insights:
"What PR brings to the table is help in crafting a message for their client that is unique and that sets them apart from other companies. For SEO to be successful in today’s highly competitive marketplace, you have to have a company and website that stands out from the pack in some way. After all, why would Google show a company’s website in the top 10 of the search results if they’re not truly one of the top 10 companies in their niche? And isn’t that the job of PR?