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What Will Google SERP Changes Mean for Reputation Management?

December 19, 2008

High Rankings CEO was quoted in WebProNews article on Reputation Management.


When asked what the most significant thing to happen to the search industry in 2008, Whalen responded (from the article):


"I'd say that the most significant thing to happen in the search industry in 2008 was the advent of more personalized search, and even more so, the new addition of SearchWiki showing up in Google," High Rankings CEO Jill Whalen recently told me. "It's too soon to really know what will happen with that, but my guess is that it will cause some reputation management nightmares for many companies."