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ThoughtShape of the Week: Jill Whalen

August 5, 2008

High Rankings CEO was quoted by Jeff Molander at ThoughtShape, regarding her thoughts on social media.


The quote:


“... Social media is just a fancy name for online communities, and they have been around since the Internet’s infancy… So for anyone who thinks that social media or the use of it for business purposes is new, please think again! The thing about social media that seems to escape many people is that it works best as a lead generator or a way to get links only when it’s used first and foremost for true social purposes. If you are using it because you think you have to, or as a duty, you’ll never discover its full impact.”