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SEO Is Not a Last-Ditch Effort

September 23, 2008
Sales are down for many businesses due to the slow economy. Business owners and CEOs are looking for that one thing that can pull them through the hard times and keep them afloat. When times get tough, many turn to SEO, hoping that it will be the ticket to increased sales. While SEO is almost always a good idea, if you're counting on it to save a failing business, you may want to rethink things. Read More >> Related Forum Posts >>

Measuring Success Beyond the Search Engines

September 10, 2008
I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh… Read More >> Related Forum Posts >>

Stuff You Might Like: Recent Interviews With Jill Whalen, CEO High Rankings

August 27, 2008
I had the pleasure of being interviewed recently by a number of online marketing folks and thought you might enjoy learning more about me and my thoughts on a plethora of search marketing issues.
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Is Twitter for the Birds?

August 13, 2008
Today's guest article comes to us from my friend and long-time HRA subscriber Jim Spencer, founder of JBS Partners  – a website design and marketing firm in Winchester, MA, that serves small business and solo entrepreneurs. I met Jim in person at a SEMNE (Search Engine Marketing New England) event.   Read More >> Related Forum Posts >>

Reverse DNS to Find All Your Sites

August 13, 2008
Forum member "doogie88" was looking for a website where he could do a reverse DNS lookup. 

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Offer Expiring 7/31 on B2B Lead Gen Book

July 30, 2008
This is your last chance to save a few hundred bucks on MarketingSherpa's B2B Lead Gen BigBook...erm Handbook ;). Read More >> Related Forum Posts >>

SEO Plagiarism

July 2, 2008
Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it will become a little less rampant online. Read More >> Related Forum Posts >>

2008-09 B-to-B Lead Generation Handbook

July 2, 2008
MarketingSherpa has recently come out with an amazing handbook for B2B marketers. While they call it a "handbook" that's really not a good description of it, as it's basically too huge to hold in your hands for very long! 
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Getting and Keeping Clients and Customers

June 11, 2008
Today's article is a bit off-topic as it talks about how the little things you do can make a big difference in obtaining and keeping your search marketing clients. Read More >> Related Forum Posts >>