May 10, 2008
High Rankings CEO, Jill Whalen, was quoted in an Inc. Technology article on optimizing blogs.
“Make sure the software is set up so that posts don’t get buried ten levels deep in your site,” advises Jill Whalen, CEO of High Rankings, an SEO service. “They should be easy to reach so search engines can crawl them.” Whalen also advises using SEO-friendly blog software. “WordPress is probably one of the best for that,” she says.
It’s also smart idea to include links in your posts, both to your own
website’s product pages or other information, and to outside websites
as well. Why? It’s links to your site, not from your site, that drive
search engine rankings -- but, Whalen notes, one often begets the
other. “It’s a good way to get linking back and forth,” she says.
“Other site owners usually check who’s linking to them, so they get to
know who you are.” When linking to outside sites, make sure the links
open in a new window or tab so that users don’t automatically leave
your site whenever they click on a link.