Skip navigation
newsletter signup

High Rankings Bylined Articles

High Rankings CEO, Jill Whalen, writes prolifically on SEO topics. She has monthly columns at Search Engine Land, as well as at TalentZoo. High Rankings articles are often requested and published at additional internet marketing websites around the globe.

 

You may want to read our search marketing articles that we publish here on the High Rankings website, as well.  

 

Diagnosing The SEO Health Of Your Website

Apr. 24, 2008 - In this Search Engine Land 100% Organic article, Jill asks if your website is sick and shows you one way of diagnosing it by using Google's text cache. Read More >>

Avoiding SEO Brain Freeze Part 3 - Creating Terrific Title Tags

Apr. 18, 2008 - This is the 3rd installment of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to create terrific Title tags! Read More >>

We Don't Need SEO Standards!

Mar. 27, 2008 - In this Search Engine Land 100% Organic article, Jill weighs in on the SEO Standards debate. Read More >>

Avoiding SEO Brain Freeze Part 2 -Creating a Keyword Phrase Map

Mar. 21, 2008 - This is the 2nd installment of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to create a keyword phrase map for SEO. Read More >>

Is Your Website Copy Crystal Clear?

Feb. 28, 2008 - Pretend you don't know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it's all about? Can the search engines? Do this exercise with each inner page of the site as well. Is what each page has to offer truly crystal clear? Read More >>

Avoiding SEO Brain Freeze Part 1 - Hunting For Keyword Phrases

Feb. 22, 2008 - This is the 1st of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to find the best keyword phrases for your website. Read More >>

5 Reasons Why Rankings Are A Poor Measure Of Success

Jan. 31, 2008 - Are you still measuring your SEO success by the rankings you obtain? If so, you need to stop—right now! Learn why rankings are a poor measure of SEO success. Read More >>

The Dirty Little Secret of the SEO Industry

Jan. 25, 2008 - Have you been held hostage by a search engine optimization (SEO) or search marketing company who claims that your search engine rankings will tank as soon as you stop paying them their monthly fee? If so, you'll want to read Jill's article about the dirty little secret of the SEO industry right now! Read More >>

How SEO Has Evolved Over The Years

Jan. 3, 2008 - Jill writes about how SEO has changed in the decade-plus that she has been optimizing websites for search engine success. Read More >>

Social Media Marketing: The New SEO?

Oct. 25, 2007 - Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. But is it? Jill looks at whether social media is indeed the new SEO. Read More >>

Avoiding Clueless-Is As Clueless-Does SEO

Sep. 27, 2007 - Sometimes I think SEOs have lost the plot. Not all SEOs, mind you, but many, especially the newbies. It’s like they don’t understand the reason for doing the SEO things that they know they need to do. In this article, Jill explains how SEO is all about using your own brain. Read More >>

Top Ten Organic SEO Myths

Aug. 30, 2007 - SEO myths get crazier every year. Some are based partially in reality, and others have spread because it's often difficult to prove what particular SEO action caused a resulting search engine reaction. Jill provides Search Engine Land readers with her top 10 organic SEO myths. Read More >>

Over-optimization Is Like Being a Little Bit Pregnant

Aug. 2, 2007 - Here’s a quick test for you. Don’t worry, it’s only one question. True or false: Today’s SEO techniques could be tomorrow’s search engine spam with one turn of the algo crank. Learn what Jill thinks about over-optimization and more in this Search Engine Land article. Read More >>

Keyword Stuffing Is Gross And Disgusting!

Jul. 12, 2007 - The title of this Search Engine Land article, pretty much speaks for itself! Learn why Jill believes that keyword stuffing is gross and disgusting! Read More >>

Keep The Faith When The Algo Changes

Jun. 21, 2007 - One common mistake I've seen SEOs make since the dawn of search engines is tweaking their pages every time a change in ranking occurs. Learn why it's important to keep your faith when Google's algorithm changes. Read More >>

You Can't Fake Real Content

May. 31, 2007 - Learn why Jill believes that writing content just because you think it's what the search engines want is really no different from spamming the search engines, and why you can't fake real content. Read More >>

Don't Sweat the Small SEO Stuff

May. 10, 2007 - Are you worrying about the little things that you think you need to do for SEO? You may be unneccessarily sweating the small SEO stuff. Read More >>

The Duplicate Content Penalty Myth

Mar. 15, 2007 - One of the most prevalent misnomers being bandied about is the phrase "duplicate content penalty." I'm here to tell you that there is no such thing as a search engine penalty for duplicate content. At least not the way many people believe there is. Read More >>

Romancing the Rankings: Five SEO Tips

Dec. 12, 2007 - There are many misconceptions about search engine optimization (SEO) that have sprung up over the years. In this article for ecommerce-guide.com, Jill Whalen shares five on-page tactics that professional SEO companies use to drive the most targeted search engine traffic possible to their clients' Web sites.

Read More >>

Stuffing is For Turkeys, Not Web Pages

2005 - In this Successful-Sites article, Jill reviews SEO spam techniques such as keyword stuffing, hidden text, doorway pages that should be avoided at all costs. Read More >>