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What is the Yardstick to Measure SEO Success?

June 20, 2007

Forum member "DIGITALLYDEFINED" says:

 

"I see the total number of visitors have increased by approximately 20-30% month by month.  These sites are generating decent sales, but direct users from search engines referrals are really very low.

 

What is the yard stick to measure good SEO efforts -- is the direct visits from search engines the only parameter of successful SEO?"