Conversions

By Karon Thackston

Just for a moment, pretend you're a fly on the wall in my office. I'm on the phone with a prospective client and things are going well. We're talking about their target audience and they seem to have all the right answers. I am confident that these people "get it." Then the conversation takes a sharp left turn.
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I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >> Related Forum Posts >>

Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn't offer any help. Read More >> Related Forum Posts >>

Today we have another guest article from SEO copywriter and trainer Karon Thackston. Read More >> Related Forum Posts >>

I have a corporate client that is planning to purchase a company in Switzerland and they are wondering if I can do the SEO. But then it dawned on me, checking their rankings with a U.S.-based IP address might deliver different search results…do you think? Read More >> Related Forum Posts >>

Few things in an SEO's life are sweeter than watching one page of a site hit pay dirt for a high-volume, high-relevance keyword in Google. Read More >> Related Forum Posts >>

To further add to your web analytics knowledge, today I'm going to explain how you can more accurately measure email and social media marketing efforts by using tracking links to create "campaigns" in GoAn. Read More >> Related Forum Posts >>

Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If you're a small ecommerce site owner, I'm sure you have. One reason is that copy plays such a vital role in the optimization process. Read More >> Related Forum Posts >>

Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website? Read More >> Related Forum Posts >>

I've spent the last few weeks reviewing scads of websites for our new SEO Website Review clients and have noticed a lot of interesting things in the process.
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Today I'll show you how to create your own social media monitoring and marketing strategy that complements your SEO campaign. While I'm going to talk mostly about Twitter, you can apply much of this info to other social media as well. Read More >> Related Forum Posts >>

My question is, how should SEO services be evaluated? In other words, what measurable objectives beyond landing above the fold are appropriate? Read More >> Related Forum Posts >>

Karon Thackston and I were discussing copy length the other day (yeah, we're total geeks when it comes to that stuff) and decided to share our conversation via a podcast. You can click to it and listen from Karon's copywriting workshop page. Read More >> Related Forum Posts >>

While traveling by plane to Florida to visit my grandmother for the holidays, we were sitting next to a couple with 2 small children, probably around 2 and 3 years of age. We expect a lot of children during holiday travel, and typically it's not that big of a deal. With this family, however, it was a different matter. Read More >> Related Forum Posts >>

It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make or break your sale? I'm not talking about shopping cart abandonment. I'm talking about good communication that keeps the buying cycle moving forward. Let me give you a real-world example.
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I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh… Read More >> Related Forum Posts >>

The question is a rather odd one: "What's your conversion rate?" The correct response would be another question: "Which conversion rate?" What most people are really asking is how many sales have you made? But the sales process – in almost all cases – takes more than one step. Read More >> Related Forum Posts >>

If you know where to look, you can easily find clues about what people are feeling. Once you discover that, making the connection is simple. Read More >> Related Forum Posts >>

Forum member "Christopher" is looking for help to improve his checkout conversions. Read More >> Related Forum Posts >>

Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. Read More >> Related Forum Posts >>

Forum member "iloveseo2" wonders how one can prove one's return on investment and track conversions with SEO. Read More >> Related Forum Posts >>

Today's guest article is a very informative one on paid-search campaigns by my friend Mona Elesseily of Page Zero Media. Mona is considered by many to be the authority on the Yahoo Search Marketing platform. She's recently completed the world's only guide to Yahoo Search Marketing, called "Mastering Panama: A special report on Yahoo's new search marketing platform." Read More >> Related Forum Posts >>

You briefly hit on ROI and basically described perfectly a dilemma I have. We are a B2B manufacturer of machinery that costs anywhere from the 10's of thousands to the 100's of thousands each. We sell a handful of these machines each year. Consequently, the buying cycle can take up to a year or more. How would you suggest we figure ROI and conversions for this kind of business? Read More >> Related Forum Posts >>

Market Motive is a new, subscription-based website which brings together some of the top minds in the Internet marketing world to teach you SEO, Web analytics, PPC, social media, online publicity, and more. Read More >> Related Forum Posts >>

Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >> Related Forum Posts >>

Karon Thackston has just finished her new ebook on how to write successful PPC ads. It’s so new, in fact, that it hasn’t even been announced to the general public! Read More >> Related Forum Posts >>

Have you heard of Market Motive yet? Read More >> Related Forum Posts >>

Forum member “ARothman” is looking for suggestions on how to determine which website leads actually become sales. Read More >> Related Forum Posts >>

Randy (and some others) have some great advice on how women and men view the Web differently. You don't want to miss this thread! Read More >> Related Forum Posts >>

In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process. Creating a visual image is another. While Wholesalers USA knew their target customers better than most companies do, they needed help with two areas: optimizing their copy for the search engines and incorporating visual imagery. Read More >> Related Forum Posts >>

There’s no doubt. Wholesalers USA knows their customers. They’ve spent the time digging through log files to analyze site stats. They’ve spoken with customers on the phone and emailed with them. They’ve used client feedback to develop new products that have taken off like a rocket. Read More >> Related Forum Posts >>

My SEO’s Good. Now Should I Work On Conversions? Read More >> Related Forum Posts >>

I found out quite by chance. I noticed a research brief in my inbox entitled, “Bad Web Experience Impacts Brick and Mortar Shopping.” Being primarily focused on Internet business, I really didn’t pay it much attention. But then I noticed it made reference to a customer’s online experience, too, so I read on. Read More >> Related Forum Posts >>

Karon's back today to show us the results from the Julie's Jewels copywriting makeover that she wrote about last time. Read More >> Related Forum Posts >>

Sixty-year-old newbie here with his first e-book! My site is unlinked --
just "up there."   I teach project management for a living -- but ill health
is forcing early retirement, and I have an urgent need to keep paying the
mortgage! Read More >> Related Forum Posts >>

It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy." Read More >> Related Forum Posts >>

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. But in recent years we've seen the number of words used in search phrases triple and quadruple. Read More >> Related Forum Posts >>

Here’s Karon’s latest and greatest article on…well…writing articles! Read More >> Related Forum Posts >>

I hope you enjoy this brand-new article from Karon...it's hot off the presses! - Jill Read More >> Related Forum Posts >>