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Conversions

High Rankings Question of the Week

September 25, 2013
Does the thought of 100% "not provided" keywords in analytics freak you out, or at this point is it a non-issue? Read More >>

Content Marketing Metrics Fun With Google Analytics

March 13, 2013
When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales. Read More >>

No Conversion Information in Google Analytics for Third-party Hosted Shopping Cart

January 30, 2013
It seems that after switching to a 3-party shopping cart I no longer have individual keyword conversion rates and costs in my Google Analytics. Read More >>

Why Running Ranking Reports Is a Fool's Errand

December 19, 2012
By now you've heard the news that a few of the major SEO tool companies will no longer be providing ranking reports as part of the website data they supply. While you are probably still in shock and scrambling to figure out what to do about it, if you're serious about your online marketing, it's actually the best thing that could happen to you. Read More >>

The Easiest and Most Valuable Way to Improve Conversions

October 31, 2012
Karon Thackston provides you with some easy and valuable ways to achieve desired conversion rates is through copy optimization. Read More >>

Measuring SEO Success via Google Analytics

September 5, 2012
I've put together some of the main metrics that I like to look at when I'm evaluating the SEO progress of a website, as well as how to find or gather those metrics via reports and dashboards. Read More >>

Google AdWords Interview with Pauline Jakober of Group Twenty Seven

May 16, 2012
Today I'm happy to showcase an interview about Google AdWords with my colleague and friend, Pauline Jakober, CEO of Group Twenty Seven. Read More >>

Generate More Leads with a 3-Step Content Marketing Funnel

February 22, 2012
Does your marketing lead anywhere? Is there a plan and a purpose behind your content, or do you just toss something out there and see what happens? Read More >>

High Rankings Question of the Week

February 22, 2012
Do you have a content marketing funnel or plan? Read More >>

5 6 Reasons Why You Need to Use Rel=Author on Your Content

January 11, 2012
If you're thinking that implementing the Rel-Author tag on your content isn't worth the trouble, Jill Whalen provides 5 6 reasons why it's super important. Read More >>

The Meta Description Tag

November 16, 2011
The keywords and phrases you use in your Meta description tag may not affect your page's ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. Read More >>

High Rankings Question of the Week

November 16, 2011
What's your formula for writing Meta description tags? Read More >>

High Rankings Question of the Week

October 19, 2011
How do you measure the success of your SEO work? Read More >>

Why Both Weight Loss and Google Rankings Are Limited Goals

October 19, 2011
Similar to weight loss being a poor main goal for your health and fitness regime, where your pages rank for specific keyword phrases is also a poor main goal.

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Can I Remove Omniture Code and Install Google Analytics?

September 21, 2011
Is there any harm in going in adding a Google Analytics account ID and getting rid of the Omniture info in the code? Read More >>

Twitter Question of the Week

August 10, 2011
How many different conversions do you measure on a typical website? Read More >>

Converting Your Website Visitors One Small Step at a Time

August 10, 2011
Adding value to your website through free articles, blog posts, videos, and any other type of content that may be helpful to those at the not-ready-to-buy-yet stage, is a great way to gain extra traffic. The problem (if you want to call it that) with all this "value-added" content is that it brings those very people who will rarely convert into a lead or a sale. Read More >>

Rankings Disappear

June 1, 2011
I have noticed for a long time that we have many keywords that we will rank fine for, but then one week they are not ranked at all and the following week they will be back to around the original ranking. Read More >>

Bidding on Competitors' Brand Words in Paid Search

June 1, 2011
What is the protocol on using competitors' brand terms to drive traffic to our site for related services? Read More >>

Advanced SEO Forum Thread of the Week

June 1, 2011
Registrations From PPC Campaign Stopped Read More >>

Twitter Question of the Week

November 17, 2010
What's the most creative content you've added to a website that enhanced its value? Read More >>

The Great Misconception of Long-Tail Keywords and SEO

October 20, 2010
So many people think that the term "long-tail keywords" means keyword phrases that have more than 2 words in them, but that's not at all what they are. Read More >>

Expected Traffic Increase After SEO

October 6, 2010
Our CEO is looking for a specific goal in site traffic generated by organic search, based on our implementing SEO recommendations. Read More >>

Twitter Question of the Week

October 6, 2010
What's your measure of a successful SEO implementation? Read More >>

Do You Suffer From BlindWebsititis?

August 25, 2010
When you review the keywords from which people clicked to your site, are they only peripherally related to what you offer? If so, your website is likely suffering from BlindWebsititis! Read More >>

Social Media Marketing Doesn't Replace SEO

August 11, 2010
Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. Read More >>

Stuff You Might Like

July 14, 2010
Google AdWords Setup, Tune-ups, Audits Read More >>

Appending Tracking Codes to Email Signatures

June 2, 2010
In last week's newsletter you mentioned appending email signature links with campaign tracking codes. Can you please detail how to do this? Read More >>

Dupe Content From Tracking Links

June 2, 2010
I have a question about the duplicate content issue when you append tracking codes. But, as a safety measure to avoid duplicate content, I've included a 301-redirect in the htaccess file... Read More >>

5 Types of Links You May Not Have Thought of Tracking

May 19, 2010
Think you're doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? Do you ever wonder where some of your "Direct Traffic" came from? Read More >>

Twitter Question of the Week

May 19, 2010
How often do you view your web analytics? Read More >>

Is Your Website User-Centric or Company-Focused?

March 10, 2010
By Karon Thackston

Just for a moment, pretend you're a fly on the wall in my office. I'm on the phone with a prospective client and things are going well. We're talking about their target audience and they seem to have all the right answers. I am confident that these people "get it." Then the conversation takes a sharp left turn.
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A Decade of 21st Century SEO

January 6, 2010
I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >>

Writing TO Your Customers—Not AT Them

October 28, 2009
Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn't offer any help. Read More >>

Why Should I Buy From YOU?

September 16, 2009
Today we have another guest article from SEO copywriter and trainer Karon Thackston. Read More >>

SEO for a Swiss Site

September 2, 2009
I have a corporate client that is planning to purchase a company in Switzerland and they are wondering if I can do the SEO. But then it dawned on me, checking their rankings with a U.S.-based IP address might deliver different search results…do you think? Read More >>

How to Exponentially Boost Your Targeted Website Traffic

August 19, 2009
Few things in an SEO's life are sweeter than watching one page of a site hit pay dirt for a high-volume, high-relevance keyword in Google. Read More >>

Measuring Your Marketing: Campaign Tracking via Google Analytics

July 8, 2009
To further add to your web analytics knowledge, today I'm going to explain how you can more accurately measure email and social media marketing efforts by using tracking links to create "campaigns" in GoAn. Read More >>

Building an eCommerce Site with SEO in Mind

June 24, 2009
Have you ever noticed that ecommerce sites have their own set of challenges when it comes to search engine optimization (SEO)? If you're a small ecommerce site owner, I'm sure you have. One reason is that copy plays such a vital role in the optimization process. Read More >>

Video Elevator Speeches for Websites

May 27, 2009
Do you think a positioning video has value on a website, or does it interfere with the structure and architecture of the website? Read More >>

Is Your SEO Campaign Out of Focus?

April 29, 2009
I've spent the last few weeks reviewing scads of websites for our new SEO Website Review clients and have noticed a lot of interesting things in the process.
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Heard It From the (Social Media) Grapevine

March 18, 2009
Today I'll show you how to create your own social media monitoring and marketing strategy that complements your SEO campaign. While I'm going to talk mostly about Twitter, you can apply much of this info to other social media as well. Read More >>

Measuring SEO Services

March 4, 2009
My question is, how should SEO services be evaluated? In other words, what measurable objectives beyond landing above the fold are appropriate? Read More >>

Podcast Conversation: Length of Copy for Search Engines- Stuff You Might Like

February 4, 2009
Karon Thackston and I were discussing copy length the other day (yeah, we're total geeks when it comes to that stuff) and decided to share our conversation via a podcast. You can click to it and listen from Karon's copywriting workshop page. Read More >>

Are You Ignoring the Cries of Your Website?

January 7, 2009
While traveling by plane to Florida to visit my grandmother for the holidays, we were sitting next to a couple with 2 small children, probably around 2 and 3 years of age. We expect a lot of children during holiday travel, and typically it's not that big of a deal. With this family, however, it was a different matter. Read More >>

How Poor Usability Can Kill Your Copy and Conversions

October 8, 2008
It's funny how we, as website owners, don't always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process. Take, for instance, e-commerce–type copy. Do you realize that what happens after your customers read your copy could make or break your sale? I'm not talking about shopping cart abandonment. I'm talking about good communication that keeps the buying cycle moving forward. Let me give you a real-world example.
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Measuring Success Beyond the Search Engines

September 10, 2008
I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh… Read More >>

Understanding Your Conversion Rates

July 30, 2008
The question is a rather odd one: "What's your conversion rate?" The correct response would be another question: "Which conversion rate?" What most people are really asking is how many sales have you made? But the sales process – in almost all cases – takes more than one step. Read More >>

How to Make an Emotional Connection Through Your Copywriting

April 30, 2008
If you know where to look, you can easily find clues about what people are feeling. Once you discover that, making the connection is simple. Read More >>

Advanced SEO High Rankings Forum Thread of the Week

April 23, 2008
Forum member "Christopher" is looking for help to improve his checkout conversions. Read More >>

Consistency Is Key in the PPC Conversion Process

March 26, 2008
Let me enlighten you about something you might not have considered. Ultimate conversions from pay-per-click (PPC) ads come from a process, not a single event. Oftentimes, online marketers focus on the effects of PPC copywriting and the clickthrough rate it achieves. That clickthrough rate is thought of as the end-all, be-all for the campaign. But the overall goal of PPC copywriting is not to get people to click. Clicking a PPC ad is merely step one. The ultimate goal is to get visitors to take action once they reach your site. Read More >>

How To Prove ROI with SEO?

March 26, 2008
Forum member "iloveseo2" wonders how one can prove one's return on investment and track conversions with SEO. Read More >>

PPC Campaign Tips

February 20, 2008
Today's guest article is a very informative one on paid-search campaigns by my friend Mona Elesseily of Page Zero Media. Mona is considered by many to be the authority on the Yahoo Search Marketing platform. She's recently completed the world's only guide to Yahoo Search Marketing, called " Mastering Panama: A special report on Yahoo's new search marketing platform." Read More >>

Measuring B2B Conversions

January 23, 2008
You briefly hit on ROI and basically described perfectly a dilemma I have. We are a B2B manufacturer of machinery that costs anywhere from the 10's of thousands to the 100's of thousands each. We sell a handful of these machines each year. Consequently, the buying cycle can take up to a year or more. How would you suggest we figure ROI and conversions for this kind of business? Read More >>

Market Motive Online Marketing Membership Site

November 28, 2007
Market Motive is a new, subscription-based website which brings together some of the top minds in the Internet marketing world to teach you SEO, Web analytics, PPC, social media, online publicity, and more. Read More >>

ClickTracks, KeywordDiscovery & Campaign Management

November 14, 2007
Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >>

How To Write Successful PPC Ads

October 31, 2007
Karon Thackston has just finished her new ebook on how to write successful PPC ads. It’s so new, in fact, that it hasn’t even been announced to the general public! Read More >>

Market Motive

October 17, 2007
Have you heard of Market Motive yet? Read More >>

ROI Tracking Between Lead and Sale - Forum Thread

June 6, 2007
Forum member “ARothman” is looking for suggestions on how to determine which website leads actually become sales. Read More >>

Do Women View the Web Differently Than Men?

May 30, 2007
Randy (and some others) have some great advice on how women and men view the Web differently. You don't want to miss this thread! Read More >>

Copywriting Makeover: Value vs. Vision - Part 2 of 2

April 17, 2007
In Part 1 of this series, we discovered that explaining the value your products offer is only one part of the copywriting process. Creating a visual image is another. While Wholesalers USA knew their target customers better than most companies do, they needed help with two areas: optimizing their copy for the search engines and incorporating visual imagery. Read More >>

Copywriting Makeover: Value vs. Vision - Part 1 of 2

April 3, 2007
There’s no doubt. Wholesalers USA knows their customers. They’ve spent the time digging through log files to analyze site stats. They’ve spoken with customers on the phone and emailed with them. They’ve used client feedback to develop new products that have taken off like a rocket. Read More >>

Working on Conversions

February 28, 2007
My SEO’s Good. Now Should I Work On Conversions? Read More >>

Online Shoppers Ask for More Detailed Copywriting

February 14, 2007
I found out quite by chance. I noticed a research brief in my inbox entitled, “Bad Web Experience Impacts Brick and Mortar Shopping.” Being primarily focused on Internet business, I really didn’t pay it much attention. But then I noticed it made reference to a customer’s online experience, too, so I read on. Read More >>

Copywriting Makeover: Facts vs. Fantasy (Part 2 of 2)

November 29, 2006
Karon's back today to show us the results from the Julie's Jewels copywriting makeover that she wrote about last time. Read More >>

Project Management eBook Site Questions

October 25, 2006
Sixty-year-old newbie here with his first e-book! My site is unlinked --
just "up there."   I teach project management for a living -- but ill health
is forcing early retirement, and I have an urgent need to keep paying the
mortgage! Read More >>

Opening Sentences That Close the Sale

October 25, 2006
It's one of the best pieces of copywriting advice I've ever been given. "As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy." Read More >>

Will Longer Keyphrases Hinder the Effectiveness of Your Copy?

October 11, 2006
The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. But in recent years we've seen the number of words used in search phrases triple and quadruple. Read More >>

The Purpose and Practice of Writing Successful SEO Article

August 30, 2006
Here’s Karon’s latest and greatest article on…well…writing articles! Read More >>

Copywriting with Google's Dynamic Keyword Insertion Tool

August 16, 2006
I hope you enjoy this brand-new article from Karon...it's hot off the presses! - Jill Read More >>