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Avoiding Clueless-is as Clueless-does SEO

October 3, 2007
I hope you will take the time to read my latest column at Search Engine
Land, where I wonder whether SEOs have lost the plot.  It's all about making
sure that when you make changes to a site for SEO purposes, you truly
understand the reasoning behind why you're making those changes.
Unfortunately, many people don't.