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Two Companies MergingAugust 2, 2006 Hi Jill,
I'm looking for some advice on the impact of natural search on two companies that have merged so I can advise on how best to proceed. They currently have two sites that perform well in the SERPS and have different content but are obviously competing on the same keyphrases and are now one company. Should one of them withdraw their website or do you think it's OK to continue promoting both sites? Thanks very much for your help. Charlotte ++Jill's Response++ Hi Charlotte, You need to do whatever is best for the company in terms of their business purposes. If both sites are okay to have as far as the business is concerned, then it's not a problem with the search engines. Ultimately, I would imagine that the company would want to present a unified voice and have just one website. At that time you'd want to 301-permanent-redirect one site to the other, or at least present information about the merger at the site you are no longer featuring. Best, Jill Add Your Comments |
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