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SEO Website Audit

Two Companies Merging

August 2, 2006
Hi Jill,

I'm looking for some advice on the impact of natural search on two companies
that have merged so I can advise on how best to proceed. They currently have
two sites that perform well in the SERPS and have different content but are
obviously competing on the same keyphrases and are now one company. Should
one of them withdraw their website or do you think it's OK to continue
promoting both sites?

Thanks very much for your help.


++Jill's Response++

Hi Charlotte,

You need to do whatever is best for the company in terms of their business
purposes. If both sites are okay to have as far as the business is
concerned, then it's not a problem with the search engines.  Ultimately, I
would imagine that the company would want to present a unified voice and
have just one website. At that time you'd want to 301-permanent-redirect one
site to the other, or at least present information about the merger at the
site you are no longer featuring.