July 22, 2009
A lot of companies get so confused when attempting to hire an SEO firm that they simply give up altogether and don't hire anyone. Part of the problem is that they simply don't know whom to trust for this service.
Trust is always a tricky issue, and one that is emotionally charged based on our individual experiences with others as we navigate through the maze we call life. In SEO, trust issues are further magnified by the fact that there's no one-size-fits-all solution, nor one method that all SEOs use to bring targeted traffic to their client's websites.
Where does this leave the person or company who wants to hire an SEO firm, but doesn't know whom to trust? SEO A tells them one thing, SEO B another, and SEOs C, D, E, and F completely different things altogether! Who is right? Who is wrong? Whom should they hire? Whom should they beware of?
Here are 5 factors that all businesses should weigh when choosing their SEO firm:
Like trusting a friend, a dentist, or anyone else, determining whom to trust as your SEO partner should not be taken lightly or rushed into. Educate yourself on SEO as much as you can before you decide.
Get to know the SEO vendors you're thinking of hiring, ask them lots and lots of questions, and most of all use your gut and your own common sense to determine if you'll be a good fit. If you are unsure, then keep on looking. There are plenty of SEO fish in the sea, and there should be a few who use the methods you believe in, who are within your budget, and who will work hard to help you accomplish your website goals!
Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.
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