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High Rankings Bylined Articles

High Rankings CEO, Jill Whalen, writes prolifically on SEO topics. She has monthly columns at Search Engine Land, as well as at TalentZoo. High Rankings articles are often requested and published at additional internet marketing websites around the globe.

 

You may want to read our search marketing articles that we publish here on the High Rankings website, as well.  

 

Cheers to SEO: How It Pays To Be Optimized

Nov. 5, 2009 - Making something optimal by its very nature is going to be hard work. Being the best you can be at your job, your schoolwork, your relationships, or anything else is not easy. Very few people, if any, will ever be optimized, or perfect. The same is true for websites. But that shouldn’t stop you from attempting to be optimized.

 

Let’s step outside of the online world for a moment and look at a real life situation where it pays to be optimized.

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Choosing Search Engines Over Users A Fatal Flaw In SEO

Oct 8, 2009 - I recently read an article by Rand Fishkin of SEOmoz, entitled “Terrible SEO Advice: Focus on Users, Not Engines” that could potentially set SEO back at least at decade, in my opinion.

 

If you listen to this advice, your SEO will be fatally flawed from the get-go. Here's why Choosing Search Engines Over Users A Fatal Flaw In SEO.

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Watch Out for SEO Consultant Red Flags

November 11, 2009 --Where does this leave the person or company who needs an SEO consultant, but doesn't know whom to trust? One SEO tells them something, and then another tells them something completely different. Who is right? Who is wrong? Whom should they hire? Whom should they beware of?

Here are 5 SEO consultant red flags to watch out for. Read More >>

Organic SEO As Another Marketing Channel

Sept 10, 2009 - SEO is confusing to many. It’s shrouded in mystery, often has a bad reputation and is not generally understood by traditional marketers. Heck, it’s not even understood by website developers nor some who sell SEO as a service.

 

Yet SEO is nothing more or less than an additional marketing channel for your business. Let me explain, with a story: Organic SEO As Another Marketing Channel.

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Guaranteed Search Engine Rankings?

September 16, 2009 -- A guarantee in SEO is one of those double-edged swords. On the one hand a guarantee seems like it should be the norm. After all, if your SEO company is confident in their abilities, why can’t they provide some guarantee that says they’ll do what they say they can do? On the other hand, rankings in the search engines are not static. You might have a ranking for a specific keyword phrase one minute (or when checking via one computer) and the next minute it’s gone. Does that count towards your guarantee or not?

 

Read the entire article: Guaranteed Search Engine Rankings?

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3 Things I Learned About Business On My Summer Vacation

Aug 13, 2009 - As I write this, I’m on vacation in the Russian River Valley of Sonoma County, CA. While this won’t be 100% organic SEO as is usually the topic, I’ll try my best to tie some of my vacation experiences to the SEO world, and to business in general.

 

here are 3 things I learned from my vacation that kinda sorta relate to business and SEO:3 Things I Learned About Business On My Summer Vacation.

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No Magic SEO Formula

July 22, 2009 -- If you think that having your keyword phrases “in all the right places for SEO” is a good thing, think again! Stuff that worked like a charm for many people in the early years of SEO may actually hurt rather than help now. Unfortunately, there’s just no magic formula for SEO. For as long as I’ve been doing SEO (over 14 years now), I’ve had it in the back of my mind that I wouldn’t want to tip off the engines that my sites were SEO’d. This is one of the reasons I’ve never used keyword-rich domain names since that’s an obvious SEO tip-off.

 

Read the entire article: No Magic SEO Formula

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Is Most Of SEO Just A Boondoggle?

July 16, 2009 - If you’ve read any of my articles on SEO over the years, you know my pet peeve. It’s the wasted time and money spent to perform useless SEO parlor tricks that have little-to-no effect on the bottom line.

 

Read Is Most Of SEO Just A Boondoggle? at Search Engine Land.

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The Time for SEO is Before You Need it!

June 3, 2009 - Sales are down for many businesses due to the slow economy. Business owners and CEOs are looking for that one thing that can pull them through the hard times and keep them afloat. When times get tough, many turn to search engine optimization, hoping that it will be the ticket to increased sales. While SEO is almost always a good idea, if you're counting on it to save a failing business, you may want to rethink things.

 

The Time for SEO is Before You Need it! at TalentZoo

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85 Reasons Why Website Designers/Developers Keep SEOs in Business

May 21, 2009 - A few months ago, I was quoted by Google’s Matt Cutts as saying that “website developers keep SEOs in business.” While I don’t mean to say that ALL website designers/developers believe or do all of these things, you’ll likely encounter many who have done or believe in some of these.

 

Read 85 Reasons Why Website Designers/Developers Keep SEOs in Business at Search Engine Land.

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Participating in the Twitter Conversation for Fun and Profit

May 6, 2009 - Your goal with Twitter is not to directly gain links, but to be where people are already talking about your industry, participating in the conversation, and making them aware that you and your company exist. It's almost the opposite of SEO.

 

Participating in the Twitter Conversation for Fun and Profit at TalentZoo

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Using Analytics To Measure SEO Success

April 23, 2009 - I’ve previously discussed why rankings are a poor measure of success, but only touched upon how to instead use web analytics to measure SEO success. My hope is that once you have a good grasp of what to review and how to use that info, you’ll be more inclined to wean yourself (and your clients) off rankings reports once and for all!

 

Read Using Analytics To Measure SEO Success at Search Engine Land.

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Preparing Your Website for Optimal User and SEO Performance

April 2, 2009 - While it would be great if you could just throw up a website and start attracting visitors and search engines, it just doesn't work that way. You have to prepare your website to work the way it should for the people who visit it, as well as for the search engines that index it.

 

Preparing Your Website for Optimal User and SEO Performance at TalentZoo

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Are The Search Engines Really Indexing Flash?

March 6, 2009 - It seems that once a year for the past five years or so, a search engine representative will stand up at a conference and announce that they are now indexing Flash. Website designers jump with glee, and SEOs lament that all the work they did educating their clients on why they need to curb their use of Flash will be for naught.

 

Read Are The Search Engines Really Indexing Flash? at Search Engine Land.

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The 8 Stages to Learning SEO

February 20, 2009 - As with anything you set out to learn in life, you don't get from point A to point Z without touching upon all those letters in between. This is why every day for the past 7 or 8 years I see the same search engine optimization questions asked over and over again by people in the various stages of learning. The search engines may change through the years, but people just finding out about SEO all tend to go through a similar growth process.

 

The 8 Stages to Learning SEO at TalentZoo

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The Answer To All Your SEO Questions!

February 5, 2009 - Jill provides a list of SEO questions that she gets asked all the time, along with what the answer depends upon, and then a quick answer based on the various factors that might be involved

 

Read The Answer To All Your SEO Questions! at Search Engine Land.

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When SEO is Put into the Wrong Hands

January 23, 2009 - Every day I hear from companies who have recently had their websites redesigned, and now suddenly their search engine rankings and traffic have tanked. While it’s normal to see some fluctuation after a redesign, there’s no reason why your site should have to start over from scratch—that is—if the development company knows what they’re doing.

 

Read When SEO is Put into the Wrong Hands at TalentZoo

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SEO Trends From 2008 & A Look Into 2009

January 8, 2009 - In January of 2008, I issued my predictions for the upcoming year in the SEO industry. Now that it’s a year later, let’s look back and see how I did.

 

Read Jill Whalen's SEO Trends From 2008 & A Look Into 2009 at Search Engine Land.

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Learning Opportunities in the Search Marketing Industry

December 12, 2008 - Nearly every day I hear from newsletter subscribers, forum posters, and potential clients who've been charged with the task of learning how to optimize their company's website to gain more targeted search engine traffic, but they simply don't know where to begin or the best way to go about it.

 

Read Learning Opportunities in the Search Marketing Industry

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Why Usability and SEO Go Hand-in-hand

December 4, 2008 - Usability and SEO going hand-in-hand makes total sense when you think about it. What makes a website better for your site visitors should also make a site better for SEO because the search engines want to find the pages that are the best for their visitors-the searchers.

 

Read Jill Whalen's Why Usability and SEO Go Hand-in-hand at Search Engine Land.

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SEO Software for High Rankings

November 14, 2008 - It seems that every day a new SEO software tool comes out that promises to help your site get top rankings in the search engines with the click of a button. If only it were true!

 

Read SEO Software for High Rankings

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SEO For Big Brands

November 7, 2008 - The level-playing field of the Internet and seeing what smaller companies are able to do with SEO have caused many big brands to start taking notice. The problem is that SEOing a big brand site is not the same thing as optimizing an ecommerce site.

 

Read Jill Whalen's SEO for Big Brands at Search Engine Land.

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Ten SEO Tips to Keep in Mind

October 10, 2008 - a summary of what was previously discussed in the Avoiding SEO Brain Freeze series, as well as a few more tips thrown in for good measure – all of which should help get you to the top of the search engines if you really work at it.

 

Read Ten SEO Tips to Keep in Mind

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Best SEO Practices During A Website Redesign

2009 SEMMY Nominee

October 9, 2008 - Performing a complete website redesign is a lot of work and a daunting process. Whether you want to keep your existing rankings and targeted search engine traffic, or you are using your redesign process to get started on a new SEO campaign, there are a number of best practices to keep in mind.

 

Read Jill's 100% Organic Search Engine Land article on Best Practices During a Website Redesign for more.

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Stop the Confusion! Use SEO Terms Correctly

September 11, 2008 - In this Search Engine Land 100% Organic article, Jill discusses why it's critical that everyone in the search marketing industry use correct terminology when discussing what we do. Read it here: Stop the Confusion! Use SEO Terms Correctly Read More >>

Avoiding SEO Brain Freeze Part 8 - Best Practices for Working with an SEO Agency

September 12, 2008 - This is the 8th installment of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how you can work successfully with your SEO agency. Read More >>

6 Common Website Mistakes That Are Costing You Money

Aug. 14, 2008 - In this Search Engine Land 100% Organic article, Jill explains points out 6 common website mistakes she sees all the time when reviewing websites for the High Rankings SEO training classes. Read it here: 6 Common Website Mistakes Read More >>

Avoiding SEO Brain Freeze Part 7 - Measuring Your SEO Success

August 8, 2008 - This is the 7th installment of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to measure your SEO success. Read More >>

3 Types Of Blogs That Totally Suck

July 17, 2008 - In this Search Engine Land article, Jill talks about the various things people do to create a less than worthwhile blog. Read it here: 3 Types Of Blogs That Totally Suck Read More >>

Avoiding SEO Brain Freeze Part 6 - Attracting Targeted Visitors and Links

July 7, 2008 - This is the 6th installment of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to attract targeted visitors and links! Read More >>

Avoiding SEO Brain Freeze Part 5 - Writing Keyword Rich Copy

June 13, 2008 - This is the 5th installment of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to write keyword rich copy that your site visitors will love! Read More >>

What You Can Learn From Google's "Site" Operator

May 22, 2008 - In this Search Engine Land 100% Organic article, Jill explains how Google's Site: Operator works to help you sort out certain technical issues your website might be having. Read More >>

Avoiding SEO Brain Freeze Part 4 - Marvelous Meta Description Tags

May 16, 2008 - This is the 4th installment of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to write marvelous Meta description tags! Read More >>

Diagnosing The SEO Health Of Your Website

Apr. 24, 2008 - In this Search Engine Land 100% Organic article, Jill asks if your website is sick and shows you one way of diagnosing it by using Google's text cache. Read More >>

Avoiding SEO Brain Freeze Part 3 - Creating Terrific Title Tags

Apr. 18, 2008 - This is the 3rd installment of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to create terrific Title tags! Read More >>

We Don't Need SEO Standards!

Mar. 27, 2008 - In this Search Engine Land 100% Organic article, Jill weighs in on the SEO Standards debate. Read More >>

Avoiding SEO Brain Freeze Part 2 -Creating a Keyword Phrase Map

Mar. 21, 2008 - This is the 2nd installment of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to create a keyword phrase map for SEO. Read More >>

Is Your Website Copy Crystal Clear?

Feb. 28, 2008 - Pretend you don't know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it's all about? Can the search engines? Do this exercise with each inner page of the site as well. Is what each page has to offer truly crystal clear? Read More >>

Avoiding SEO Brain Freeze Part 1 - Hunting For Keyword Phrases

Feb. 22, 2008 - This is the 1st of Jill's "Avoiding SEO Brain Freeze" series at TalentZoo. Read this article to learn how to find the best keyword phrases for your website. Read More >>

5 Reasons Why Rankings Are A Poor Measure Of Success

Jan. 31, 2008 - Are you still measuring your SEO success by the rankings you obtain? If so, you need to stop—right now! Learn why rankings are a poor measure of SEO success. Read More >>

The Dirty Little Secret of the SEO Industry

Jan. 25, 2008 - Have you been held hostage by a search engine optimization (SEO) or search marketing company who claims that your search engine rankings will tank as soon as you stop paying them their monthly fee? If so, you'll want to read Jill's article about the dirty little secret of the SEO industry right now! Read More >>

How SEO Has Evolved Over The Years

Jan. 3, 2008 - Jill writes about how SEO has changed in the decade-plus that she has been optimizing websites for search engine success. Read More >>

Romancing the Rankings: Five SEO Tips

Dec. 12, 2007 - There are many misconceptions about search engine optimization (SEO) that have sprung up over the years. In this article for ecommerce-guide.com, Jill Whalen shares five on-page tactics that professional SEO companies use to drive the most targeted search engine traffic possible to their clients' Web sites.

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Social Media Marketing: The New SEO?

Oct. 25, 2007 - Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. But is it? Jill looks at whether social media is indeed the new SEO. Read More >>

Avoiding Clueless-Is As Clueless-Does SEO

Sep. 27, 2007 - Sometimes I think SEOs have lost the plot. Not all SEOs, mind you, but many, especially the newbies. It’s like they don’t understand the reason for doing the SEO things that they know they need to do. In this article, Jill explains how SEO is all about using your own brain. Read More >>

Top Ten Organic SEO Myths

Aug. 30, 2007 - SEO myths get crazier every year. Some are based partially in reality, and others have spread because it's often difficult to prove what particular SEO action caused a resulting search engine reaction. Jill provides Search Engine Land readers with her top 10 organic SEO myths. Read More >>

Over-optimization Is Like Being a Little Bit Pregnant

Aug. 2, 2007 - Here’s a quick test for you. Don’t worry, it’s only one question. True or false: Today’s SEO techniques could be tomorrow’s search engine spam with one turn of the algo crank. Learn what Jill thinks about over-optimization and more in this Search Engine Land article. Read More >>

Keyword Stuffing Is Gross And Disgusting!

Jul. 12, 2007 - The title of this Search Engine Land article, pretty much speaks for itself! Learn why Jill believes that keyword stuffing is gross and disgusting! Read More >>

Keep The Faith When The Algo Changes

Jun. 21, 2007 - One common mistake I've seen SEOs make since the dawn of search engines is tweaking their pages every time a change in ranking occurs. Learn why it's important to keep your faith when Google's algorithm changes. Read More >>

You Can't Fake Real Content

May. 31, 2007 - Learn why Jill believes that writing content just because you think it's what the search engines want is really no different from spamming the search engines, and why you can't fake real content. Read More >>

Don't Sweat the Small SEO Stuff

May. 10, 2007 - Are you worrying about the little things that you think you need to do for SEO? You may be unneccessarily sweating the small SEO stuff. Read More >>

The Duplicate Content Penalty Myth

Mar. 15, 2007 - One of the most prevalent misnomers being bandied about is the phrase "duplicate content penalty." I'm here to tell you that there is no such thing as a search engine penalty for duplicate content. At least not the way many people believe there is. Read More >>

Stuffing is For Turkeys, Not Web Pages

2005 - In this Successful-Sites article, Jill reviews SEO spam techniques such as keyword stuffing, hidden text, doorway pages that should be avoided at all costs. Read More >>