 | May 22, 2013Nothing and Everything Read More >> |
 | March 26, 2013I've known Dianna Huff since at least 2007, but she's been helping B2B companies get their websites in good order since 1998. From the best way to market your content via mobile devices to how to write content that appeals to a B2B target audience, Dianna has got it nailed down. Read More >> |
 | March 13, 2013When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales.
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 | January 2, 2013Missed any of Jill's articles in 2012? Do not fear, today's HRA recaps the most popular ones! Read More >> |
 | October 31, 2012Karon Thackston provides you with some easy and valuable ways to achieve desired conversion rates is through copy optimization. Read More >> |
 | October 17, 2012An HRA reader asks Jill how she might use social media to promote her art. Read More >> |
 | September 19, 2012Have you had good success moving old static HTML sites to WordPress (not losing traffic, getting more, etc.)? Read More >> |
 | August 8, 2012In some of my recent reviews of websites that have recently lost Google traffic, I've found a common thread: lots of low-quality content pages. But the interesting thing is that this wasn't the sort of low-quality content created by some scammy SEO in an attempt to boost search engine rankings.
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 | June 27, 2012What are you supposed to do if there aren't any long-tail keywords for your niche?
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 | June 13, 2012I recently did a site audit for a client who was wondering why they were having a hard time showing up in Google. When I read through the information they sent me and took a quick look at their website, it was obvious to me what the problem was: They simply didn't deserve to be there. Let me explain... Read More >> |
 | April 18, 2012What's your best tip for promoting a new website online? Read More >> |
 | February 22, 2012Does your marketing lead anywhere? Is there a plan and a purpose behind your content, or do you just toss something out there and see what happens? Read More >> |
 | February 22, 2012Facebook, Twitter, Google+ Or Blog? Read More >> |
 | February 8, 2012You're likely sick of hearing about the importance of having great blog post content. But you know you need it in order to have something to promote via social media. And you know that great blog posts can bring in lots of long-tail search engine visitors. What you may have trouble with is what to write about in your blog. Read More >> |
 | February 8, 2012What are your favorite types of blog posts to write? Read More >> |
 | January 11, 2012If you're thinking that implementing the Rel-Author tag on your content isn't worth the trouble, Jill Whalen provides 5 6 reasons why it's super important. Read More >> |
 | December 14, 2011Does link popularity take into account blog postings with your link and product information? What kind of weight does that hold?
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 | November 2, 2011Should Blog Reviews Use NoFollow Links? Read More >> |
 | October 5, 2011How has SEO changed for you over the years? Read More >> |
 | August 24, 2011What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But what happens in those circumstances where you can't (or don't really want to) use your chosen keyphrases descriptively? Read More >> |
 | August 24, 2011Blogger/Blogspot vs. Own Domain Read More >> |
 | August 10, 2011Adding value to your website through free articles, blog posts, videos, and any other type of content that may be helpful to those at the not-ready-to-buy-yet stage, is a great way to gain extra traffic. The problem (if you want to call it that) with all this "value-added" content is that it brings those very people who will rarely convert into a lead or a sale. Read More >> |
 | July 13, 2011Today's feature article is a guest post from my friend and B2B marketing consultant Dianna Huff. If you're a B2B company in need of online content writing and marketing, you'll be in good hands with Dianna! In addition, she’s also hosting local, low cost, lunch time web marketing seminars in the MA-NH Merrimack Valley area. Read More >> |
 | July 13, 2011What's your best use of blog categories and tags? Read More >> |
 | June 1, 2011One of our connections came across a horrible website that copied our homepage and used it for their "About Us" page. What can we do about it?
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 | May 18, 201110 Ways I've Used Twitter This Month Read More >> |
 | March 2, 2011Do Search Engines Consider a Blog in a SubDirectory as Part of the Main Site? Read More >> |
 | February 16, 2011Hi, my name is Jill, and I’m a %#@$ stirrer! Read More >> |
 | November 17, 2010Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding "SEO articles" to it on a regular basis. Read More >> |
 | November 17, 2010What's the most creative content you've added to a website that enhanced its value? Read More >> |
 | November 3, 2010If I add to a page of my website a widget that enables my blog to show on that page, do search engines recognize the blog content delivered via this widget? Read More >> |
 | August 11, 2010Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. Read More >> |
 | July 28, 2010Do you use "article marketing" as a form of SEO? Read More >> |
 | June 2, 2010If websites have links pointing externally, is there a difference when pointing to high- or low-authority sites?
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| March 24, 2010This week, I asked my Twitter followers: How often should one blog? Read More >> |
| January 20, 2010Do you have any info on the issue of spamdexing – specifically the practice of adding keywords into text unnaturally and then emphasizing just the keywords (for example, boldfacing and/or italicizing them)? Read More >> |
| January 20, 2010Is it OK to have the same articles on your site as you do on your blog? And, if not, is it better to have a blog with a link back to your site, or to put the article directly on your site? Read More >> |
| September 30, 2009Read the responses to the Twitter Question of the week. Read More >> |
| September 30, 2009Have you heard about Google's new project called "SideWiki" yet? Read More >> |
| July 22, 2009Do you research keywords before writing a blog post or article? Read More >> |
| June 24, 2009Recently, an individual asked us to solve a problem for him. A member of his family had dealt with a certain company and, he said, was harmed as a result. This individual wanted to know how he could get high rankings for his blog when someone typed in the company's brand name. Read More >> |
| May 27, 2009Are the Title, Description and Keywords (the metadata) always the same for each blog post? Read More >> |
| April 15, 2009My question is: How does Google know that the blog is part of my website if the address isn't under my website address or hosted by my server? Read More >> |
| April 1, 2009Today's guest article comes to us from Dianna Huff, Principal of DH Communications, Inc. Dianna specializes in B2B marketing communications consulting and copywriting, and is an all-around nice person. Read More >> |
| March 18, 2009Today I'll show you how to create your own social media monitoring and marketing strategy that complements your SEO campaign. While I'm going to talk mostly about Twitter, you can apply much of this info to other social media as well. Read More >> |
| November 5, 2008I'll admit it. I used to be scared of social media. I didn't know what it was, nor did I want to. I'm rarely an early adopter of anything; in fact, some might call me a Luddite. (Yeah, I still use my 1994 HTML editor!) Let's just say that I resist change with every fiber of my being. Read More >> |
| August 27, 2008I'm wondering if there is more link value provided by a new blog if it is hosted on an IP with a different C block than the IP address of the web site itself. The owner of the business would be writing the blog and sharing business expertise with the idea of building the brand of the business. Read More >> |
| August 13, 2008Today's guest article comes to us from my friend and long-time HRA subscriber Jim Spencer, founder of JBS Partners – a website design and marketing firm in Winchester, MA, that serves small business and solo entrepreneurs. I met Jim in person at a SEMNE ( Search Engine Marketing New England) event. Read More >> |
| July 16, 2008I recently signed up as an advertiser with [a blog review website] so I could purchase blog review postings for one of my clients. After enrolling, I purchased a PR5 blog review posting at the standard PR5 price of $40. Eventually my offer was picked up by a blogger, but the review posting only stayed on their PR5 home page for one day as the next day it was shifted from the front page of the blog to an archived page that had a PR0. Read More >> |
| May 14, 2008While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking? Read More >> |
| July 25, 2007To go along with our blogging theme today, I wanted to point out something that my sister Beth, CEO of Nobscot Corporation, is doing that I think is pretty cool. On her blog, she has told the world that she is on a mission to convince Meg Whitman, CEO of eBay, to mentor her! Read More >> |
| July 24, 2007Breaking an SEO news story certainly creates a stir in the blogosphere. But are all blog mentions good ones? Read More >> |
| June 20, 2007
Forum member "siringo" says:
"I'm thinking of starting a blog hosting business.
Not web site hosting, blog hosting. People will come to the site, select a blog
template they like, I set it up and away they go."
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| June 14, 2007Pauline caught up with Jennifer Laycock, editor-in-chief of Search Engine Guide, in order to find out her thoughts on viral marketing and social media. Read More >> |
| May 23, 2007Our site has a blog which is www.blog.domain.com — should it really be
www.domain.com/blog ? Read More >> |
| April 25, 2007That's all for today's mini-newsletter! Read More >> |
| April 4, 2007Last night’s informal SEMNE meeting at John Harvard’s in Framingham, MA was
a lot of fun! Lots of fresh-brewed beer and good company. Read More >> |
| March 7, 2007"Ryan2" is also looking to build links and was wondering if it's okay to pay
bloggers to link to your site. Read More >> |
