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Blogging

Find all of our SEO/SEM newsletter articles relating to blogging and writing blog posts below. To receive new articles by email, subscribe to the High Rankings Advisor now.

Jill's Random Website Marketing Thoughts

October 9, 2013
I had a few interesting topics to write about this week, but none of them seemed meaty enough to spawn a full-fledged article on their own. So I decided to throw them all out there with a little bit of commentary to go with them. I hope some of them resonate with you! Read More >>

How to Do SEO for Now and Forever

September 25, 2013
While it's easy to say what SEO isn't, it's a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago -- that is, making your website the best it can be both for people and search engines. Read More >>

Outdated Keyword Optimization Techniques that Could Be Killing Your Rankings

July 17, 2013
Today I've got a guest article about how to optimize your content for today's Google. Read More >>

4 Google Trust Factors That Can Provide Negative Signals About Your Website

June 19, 2013
While just about anything you do with your site that makes it seem spammy (such as keyword stuffing, for example) would also make it seem less trustworthy, Google now looks beyond just the obvious. Read More >>

What Does Social Media Have to Do With SEO?

May 22, 2013
Nothing and Everything Read More >>

Interview with B2B Website Marketer Dianna Huff

March 26, 2013
I've known Dianna Huff since at least 2007, but she's been helping B2B companies get their websites in good order since 1998. From the best way to market your content via mobile devices to how to write content that appeals to a B2B target audience, Dianna has got it nailed down. Read More >>

Content Marketing Metrics Fun With Google Analytics

March 13, 2013
When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales. Read More >>

My 7 Most Popular 2012 SEO Articles

January 2, 2013
Missed any of Jill's articles in 2012? Do not fear, today's HRA recaps the most popular ones! Read More >>

The Easiest and Most Valuable Way to Improve Conversions

October 31, 2012
Karon Thackston provides you with some easy and valuable ways to achieve desired conversion rates is through copy optimization. Read More >>

Marketing Artwork Through Social Media

October 17, 2012
An HRA reader asks Jill how she might use social media to promote her art. Read More >>

High Rankings Question of the Week

September 19, 2012
Have you had good success moving old static HTML sites to WordPress (not losing traffic, getting more, etc.)? Read More >>

What Are Low-Quality Pages and How Do You Fix Them?

August 8, 2012
In some of my recent reviews of websites that have recently lost Google traffic, I've found a common thread: lots of low-quality content pages. But the interesting thing is that this wasn't the sort of low-quality content created by some scammy SEO in an attempt to boost search engine rankings. Read More >>

Using Keyword Research to Find Long-Tail Keyword Phrases

June 27, 2012
What are you supposed to do if there aren't any long-tail keywords for your niche? Read More >>

Getting Ahead in Google: Dare to Be Different

June 13, 2012
I recently did a site audit for a client who was wondering why they were having a hard time showing up in Google. When I read through the information they sent me and took a quick look at their website, it was obvious to me what the problem was: They simply didn't deserve to be there. Let me explain... Read More >>

High Rankings Question of the Week

April 18, 2012
What's your best tip for promoting a new website online? Read More >>

Generate More Leads with a 3-Step Content Marketing Funnel

February 22, 2012
Does your marketing lead anywhere? Is there a plan and a purpose behind your content, or do you just toss something out there and see what happens? Read More >>

Advanced SEO Forum Thread of the Week

February 22, 2012
Facebook, Twitter, Google+ Or Blog? Read More >>

67 Ideas for Blog Topics

February 8, 2012
You're likely sick of hearing about the importance of having great blog post content. But you know you need it in order to have something to promote via social media. And you know that great blog posts can bring in lots of long-tail search engine visitors. What you may have trouble with is what to write about in your blog. Read More >>

High Rankings Question of the Week

February 8, 2012
What are your favorite types of blog posts to write? Read More >>

5 6 Reasons Why You Need to Use Rel=Author on Your Content

January 11, 2012
If you're thinking that implementing the Rel-Author tag on your content isn't worth the trouble, Jill Whalen provides 5 6 reasons why it's super important. Read More >>

Do Blog Post Links Count?

December 14, 2011
Does link popularity take into account blog postings with your link and product information? What kind of weight does that hold? Read More >>

Advanced SEO Forum Thread of the Week

November 2, 2011
Should Blog Reviews Use NoFollow Links? Read More >>

High Rankings Question of the Week

October 5, 2011
How has SEO changed for you over the years? Read More >>

How to Optimize Copy When You Can't Use Keywords

August 24, 2011
What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But what happens in those circumstances where you can't (or don't really want to) use your chosen keyphrases descriptively? Read More >>

Advanced SEO Forum Thread of the Week

August 24, 2011
Blogger/Blogspot vs. Own Domain Read More >>

Converting Your Website Visitors One Small Step at a Time

August 10, 2011
Adding value to your website through free articles, blog posts, videos, and any other type of content that may be helpful to those at the not-ready-to-buy-yet stage, is a great way to gain extra traffic. The problem (if you want to call it that) with all this "value-added" content is that it brings those very people who will rarely convert into a lead or a sale. Read More >>

Help People Find Your Blog Content with Categories and Tags

July 13, 2011
Today's feature article is a guest post from my friend and B2B marketing consultant Dianna Huff. If you're a B2B company in need of online content writing and marketing, you'll be in good hands with Dianna! In addition, she’s also hosting local, low cost, lunch time web marketing seminars in the MA-NH Merrimack Valley area. Read More >>

Twitter Question of the Week

July 13, 2011
What's your best use of blog categories and tags? Read More >>

Content Being Copied

June 1, 2011
One of our connections came across a horrible website that copied our homepage and used it for their "About Us" page. What can we do about it? Read More >>

The Dissection of a Twitter Account

May 18, 2011
10 Ways I've Used Twitter This Month Read More >>

Advanced SEO Forum Thread of the Week

March 2, 2011
Do Search Engines Consider a Blog in a SubDirectory as Part of the Main Site? Read More >>

Stirring Up SEO Trouble

February 16, 2011
Hi, my name is Jill, and I’m a %#@$ stirrer! Read More >>

Just Say No to SEO Articles!

November 17, 2010
Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding "SEO articles" to it on a regular basis. Read More >>

Twitter Question of the Week

November 17, 2010
What's the most creative content you've added to a website that enhanced its value? Read More >>

Adding a Content Widget

November 3, 2010
If I add to a page of my website a widget that enables my blog to show on that page, do search engines recognize the blog content delivered via this widget? Read More >>

Social Media Marketing Doesn't Replace SEO

August 11, 2010
Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. Read More >>

Twitter Question of the Week

July 28, 2010
Do you use "article marketing" as a form of SEO? Read More >>

Linking to Low-Authority Sites

June 2, 2010
If websites have links pointing externally, is there a difference when pointing to high- or low-authority sites? Read More >>

Twitter Question of the Week

March 24, 2010
This week, I asked my Twitter followers:

How often should one blog? Read More >>

SEO Copywriting Tomfoolery

January 20, 2010
Do you have any info on the issue of spamdexing – specifically the practice of adding keywords into text unnaturally and then emphasizing just the keywords (for example, boldfacing and/or italicizing them)? Read More >>

Same Article on Blog and Website

January 20, 2010
Is it OK to have the same articles on your site as you do on your blog? And, if not, is it better to have a blog with a link back to your site, or to put the article directly on your site? Read More >>

TQW: Does registering at a site to post a comment...?

September 30, 2009
Read the responses to the Twitter Question of the week. Read More >>

Forum Thread of the Week - Google SideWiki

September 30, 2009
Have you heard about Google's new project called "SideWiki" yet? Read More >>

Do you do keyword research for...? Twitter Question of the Week

July 22, 2009
Do you research keywords before writing a blog post or article? Read More >>

Anti-Reputation Management - Twitter Question of the Week

June 24, 2009
Recently, an individual asked us to solve a problem for him. A member of his family had dealt with a certain company and, he said, was harmed as a result. This individual wanted to know how he could get high rankings for his blog when someone typed in the company's brand name. Read More >>

Blog Post Metadata

May 27, 2009
Are the Title, Description and Keywords (the metadata) always the same for each blog post? Read More >>

Blogs and SEO

April 15, 2009
My question is: How does Google know that the blog is part of my website if the address isn't under my website address or hosted by my server? Read More >>

Why Content Is (Still) King When It Comes to B2B Websites

April 1, 2009
Today's guest article comes to us from Dianna Huff, Principal of DH Communications, Inc. Dianna specializes in B2B marketing communications consulting and copywriting, and is an all-around nice person. Read More >>

Heard It From the (Social Media) Grapevine

March 18, 2009
Today I'll show you how to create your own social media monitoring and marketing strategy that complements your SEO campaign. While I'm going to talk mostly about Twitter, you can apply much of this info to other social media as well. Read More >>

Scared of Social Media? You May Already Be a Pro!

November 5, 2008
I'll admit it. I used to be scared of social media. I didn't know what it was, nor did I want to. I'm rarely an early adopter of anything; in fact, some might call me a Luddite. (Yeah, I still use my 1994 HTML editor!) Let's just say that I resist change with every fiber of my being. Read More >>

Blog on Different IP

August 27, 2008
I'm wondering if there is more link value provided by a new blog if it is hosted on an IP with a different C block than the IP address of the web site itself. The owner of the business would be writing the blog and sharing business expertise with the idea of building the brand of the business.

Read More >>

Is Twitter for the Birds?

August 13, 2008
Today's guest article comes to us from my friend and long-time HRA subscriber Jim Spencer, founder of JBS Partners  – a website design and marketing firm in Winchester, MA, that serves small business and solo entrepreneurs. I met Jim in person at a SEMNE (Search Engine Marketing New England) event.   Read More >>

Are Websites Ranked as a Whole?

July 16, 2008
I recently signed up as an advertiser with [a blog review website] so I could purchase blog review postings for one of my clients. After enrolling, I purchased a PR5 blog review posting at the standard PR5 price of $40. Eventually my offer was picked up by a blogger, but the review posting only stayed on their PR5 home page for one day as the next day it was shifted from the front page of the blog to an archived page that had a PR0. Read More >>

SEO Consequences to Adding a Sharing Button

May 14, 2008
While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking? Read More >>

Mentor-Me-Meg Social Media Experiment

July 25, 2007
To go along with our blogging theme today, I wanted to point out something that my sister Beth, CEO of Nobscot Corporation, is doing that I think is pretty cool. On her blog, she has told the world that she is on a mission to convince Meg Whitman, CEO of eBay, to mentor her! Read More >>

10 Blogger Types: The Good, the Bad, and the Sleazy

July 24, 2007
Breaking an SEO news story certainly creates a stir in the blogosphere. But are all blog mentions good ones? Read More >>

Help and Advice Starting a Business

June 20, 2007

Forum member "siringo" says:

 

"I'm thinking of starting a blog hosting business. Not web site hosting, blog hosting. People will come to the site, select a blog template they like, I set it up and away they go."

Read More >>

Interview with Jennifer Laycock - Viral Marketing & Social Media

June 14, 2007
Pauline caught up with Jennifer Laycock, editor-in-chief of Search Engine Guide, in order to find out her thoughts on viral marketing and social media. Read More >>

Best Place for a Blog

May 23, 2007
Our site has a blog which is www.blog.domain.com — should it really be www.domain.com/blog ? Read More >>

Advisor Wrap-up 196

April 25, 2007
That's all for today's mini-newsletter! Read More >>

Fun with SEMNE and NYC

April 4, 2007
Last night’s informal SEMNE meeting at John Harvard’s in Framingham, MA was a lot of fun! Lots of fresh-brewed beer and good company. Read More >>

Paying Bloggers for Links

March 7, 2007
"Ryan2" is also looking to build links and was wondering if it's okay to pay bloggers to link to your site. Read More >>