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Blog Post Metadata

May 27, 2009
Hi Jill,

I met you at Pubcon 2007 in Las Vegas. If you could help me out with an SEO question, I'd be very grateful!

I've been asked to edit a blog for a friend/client. Here's my question:

Are the Title, Description and Keywords (the metadata) always the same for each blog post? I figure they are because all the blog posts are on the same home page. But then, each blog post can be clicked to read the full post, so do I need separate metadata for each blog post, to reflect the subject of that post?

Looking forward to hearing from you soon – and thank you!


++Jill's Response++

Hi Susan,

Every blog post does indeed have its own URL and therefore needs its own Title tag. Meta descriptions are good as well, but not as necessary if there's lots of great info in the post itself already. And Meta keywords are not, in my opinion, something worth wasting time on.


Jill Whalen is the CEO of High Rankings, a Boston SEO Services company.

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Post Comment

 Larry Chrzan said:
I don't believe Blogger has the inherent capability to have a distinct title and description for each blog post. It does grab the title of the blog post itself and string that together with dashed to make the file name.

If someone knows differently or has a way to make a unique title and description in Blogger, I'd love to hear about it!