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Find all of our SEO/SEM newsletter articles relating to web analytics and measuring your website success below. To receive new articles by email, subscribe to the High Rankings Advisor now.

Advanced SEO Forum Thread of the Week

October 9, 2013
Rankings -- One More Time

High Rankings Question of the Week

September 25, 2013
Does the thought of 100% "not provided" keywords in analytics freak you out, or at this point is it a non-issue? Read More >>

Advanced SEO Forum Thread of the Week

April 10, 2013
Have You Implemented Universal Google Analytics?

Content Marketing Metrics Fun With Google Analytics

March 13, 2013
When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales. Read More >>

Advanced SEO Forum Thread of the Week

February 13, 2013
Can You Help Decipher This Error Message in Google Analytics? Read More >>

No Conversion Information in Google Analytics for Third-party Hosted Shopping Cart

January 30, 2013
It seems that after switching to a 3-party shopping cart I no longer have individual keyword conversion rates and costs in my Google Analytics. Read More >>

Stuff You Might Like

January 30, 2013
New Google Analytics Shortcuts

My 7 Most Popular 2012 SEO Articles

January 2, 2013
Missed any of Jill's articles in 2012? Do not fear, today's HRA recaps the most popular ones! Read More >>

Why Running Ranking Reports Is a Fool's Errand

December 19, 2012
By now you've heard the news that a few of the major SEO tool companies will no longer be providing ranking reports as part of the website data they supply. While you are probably still in shock and scrambling to figure out what to do about it, if you're serious about your online marketing, it's actually the best thing that could happen to you. Read More >>

High Rankings Question of the Week

December 19, 2012
What do you think of the fact that soon many SEO tool providers will no longer be showing keyword rankings? Read More >>

Measuring SEO Success via Google Analytics

September 5, 2012
I've put together some of the main metrics that I like to look at when I'm evaluating the SEO progress of a website, as well as how to find or gather those metrics via reports and dashboards. Read More >>

Using Keyword Research to Find Long-Tail Keyword Phrases

June 27, 2012
What are you supposed to do if there aren't any long-tail keywords for your niche? Read More >>

HRA 332: Wrap-up

May 16, 2012
That's all for today!

Measuring Natural Keyword Traffic in the Age of (Not Provided) Secure Search

April 4, 2012
What does Google expect honest search marketers to do when we can no longer accurately report the natural keyword segmentation of traffic? Read More >>

High Rankings Question of the Week

April 4, 2012
What (if anything) are you doing to mitigate the loss of KW data due to the dreaded "Not Provided"? Read More >>

A Simple Strategy for Building Smart Email Lists

March 21, 2012
How smart is your email list? Read this guest article by Matthew Coers to make it smarter! Read More >>

HRA 328: Wrap-up

March 21, 2012
That's all for today!

Does Google Analytics Count Bots as Visitors?

December 14, 2011
If I am looking at Google Analytics and it says we received, say, 15 unique visitors on a particular day, does that mean real live people or does that also include Google bots? Read More >>

High Rankings Question of the Week

October 19, 2011
How do you measure the success of your SEO work? Read More >>

Why Both Weight Loss and Google Rankings Are Limited Goals

October 19, 2011
Similar to weight loss being a poor main goal for your health and fitness regime, where your pages rank for specific keyword phrases is also a poor main goal.


Can I Remove Omniture Code and Install Google Analytics?

September 21, 2011
Is there any harm in going in adding a Google Analytics account ID and getting rid of the Omniture info in the code? Read More >>

Twitter Question of the Week

August 10, 2011
How many different conversions do you measure on a typical website? Read More >>

Converting Your Website Visitors One Small Step at a Time

August 10, 2011
Adding value to your website through free articles, blog posts, videos, and any other type of content that may be helpful to those at the not-ready-to-buy-yet stage, is a great way to gain extra traffic. The problem (if you want to call it that) with all this "value-added" content is that it brings those very people who will rarely convert into a lead or a sale. Read More >>

Top AdWords Positions With Top Organic Positions

June 1, 2011
We have top organic rankings for the most important keywords, so should we really go for the expensive PPC positions above the organic results? Read More >>

Advanced SEO Forum Thread of the Week

May 18, 2011
Trying to prove if top 3rd party seller actually drove traffic. Read More >>

3 SEO Traps to Avoid During Your Redesign

January 5, 2011
Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. Read More >>

The Great Misconception of Long-Tail Keywords and SEO

October 20, 2010
So many people think that the term "long-tail keywords" means keyword phrases that have more than 2 words in them, but that's not at all what they are. Read More >>

Expected Traffic Increase After SEO

October 6, 2010
Our CEO is looking for a specific goal in site traffic generated by organic search, based on our implementing SEO recommendations. Read More >>

Twitter Question of the Week

October 6, 2010
What's your measure of a successful SEO implementation? Read More >>

Appending Tracking Codes to Email Signatures

June 2, 2010
In last week's newsletter you mentioned appending email signature links with campaign tracking codes. Can you please detail how to do this? Read More >>

Dupe Content From Tracking Links

June 2, 2010
I have a question about the duplicate content issue when you append tracking codes. But, as a safety measure to avoid duplicate content, I've included a 301-redirect in the htaccess file... Read More >>

5 Types of Links You May Not Have Thought of Tracking

May 19, 2010
Think you're doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? Do you ever wonder where some of your "Direct Traffic" came from? Read More >>

Twitter Question of the Week

May 19, 2010
How often do you view your web analytics? Read More >>

A Decade of 21st Century SEO

January 6, 2010
I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >>

Website Traffic and Its Effect on Rankings

September 16, 2009
Advanced Forum Thread of the Week: New forum member "wsajay" was wondering if and how the traffic to a given website affects its search engine rankings. Read More >>

SEO for a Swiss Site

September 2, 2009
I have a corporate client that is planning to purchase a company in Switzerland and they are wondering if I can do the SEO. But then it dawned on me, checking their rankings with a U.S.-based IP address might deliver different search results…do you think? Read More >>

How to Exponentially Boost Your Targeted Website Traffic

August 19, 2009
Few things in an SEO's life are sweeter than watching one page of a site hit pay dirt for a high-volume, high-relevance keyword in Google. Read More >>

Measuring Your Marketing: Campaign Tracking via Google Analytics

July 8, 2009
To further add to your web analytics knowledge, today I'm going to explain how you can more accurately measure email and social media marketing efforts by using tracking links to create "campaigns" in GoAn. Read More >>

HRA Wrap-up 260 - Google Analytics Review Anyone?

July 8, 2009
I've been thinking that, to go along with this new series on Google Analytics, we might start offering a Google Analytics review report, similar to our Recession Buster website review, but focused on what I find in your GoAn account. Read More >>

Is Your SEO Campaign Out of Focus?

April 29, 2009
I've spent the last few weeks reviewing scads of websites for our new SEO Website Review clients and have noticed a lot of interesting things in the process.

Measuring SEO Services

March 4, 2009
My question is, how should SEO services be evaluated? In other words, what measurable objectives beyond landing above the fold are appropriate? Read More >>

Are You Ignoring the Cries of Your Website?

January 7, 2009
While traveling by plane to Florida to visit my grandmother for the holidays, we were sitting next to a couple with 2 small children, probably around 2 and 3 years of age. We expect a lot of children during holiday travel, and typically it's not that big of a deal. With this family, however, it was a different matter. Read More >>

Measuring Success Beyond the Search Engines

September 10, 2008
I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh… Read More >>

Top Search Engine Ranking Software

August 27, 2008
I'm about to renew our contract with our search engine ranking optimization software, but thought I'd check out other options before committing. What do you folks use?


How To Prove ROI with SEO?

March 26, 2008
Forum member "iloveseo2" wonders how one can prove one's return on investment and track conversions with SEO. Read More >>

Save $100 on Google Analytics Training Series - April Class

March 26, 2008
I wanted to give you a heads-up that ROI Revolution is starting their next Google Analytics Training Series on April 10, 2008. As you may remember, our High Rankings SEO associate was trained in Google Analytics through this series. They have been kind enough to continue to offer a $100 discount to any High Rankings Advisor subscribers who wish to attend. Read More >>

Measuring B2B Conversions

January 23, 2008
You briefly hit on ROI and basically described perfectly a dilemma I have. We are a B2B manufacturer of machinery that costs anywhere from the 10's of thousands to the 100's of thousands each. We sell a handful of these machines each year. Consequently, the buying cycle can take up to a year or more. How would you suggest we figure ROI and conversions for this kind of business? Read More >>

Google Analytics Online Training Starts Jan. 10

December 12, 2007
Our friends at ROI Revolution are starting their next round of Google Analytics online training classes on January 10, 2008. There's still time to sign up, and still time to get a $100 discount using our affiliate discount code of HIGHRANKINGS in the coupon field. Read More >>

Market Motive Online Marketing Membership Site

November 28, 2007
Market Motive is a new, subscription-based website which brings together some of the top minds in the Internet marketing world to teach you SEO, Web analytics, PPC, social media, online publicity, and more. Read More >>

ClickTracks, KeywordDiscovery & Campaign Management

November 14, 2007
Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >>

Market Motive

October 17, 2007
Have you heard of Market Motive yet?

$100 Discount on Google Analytics Online Training Oct. 4

October 3, 2007
The Google Analytics Online Training Course from ROI Revolution that we mentioned last week is starting this Thursday, Oct. 4. You can still apply the $100 High Rankings discount by simply typing "highrankings" into the discount code field when you register. I believe that even if you miss the first live class you could watch it online, so don't be shy about signing up late. Read More >>

ROI Tracking Between Lead and Sale - Forum Thread

June 6, 2007
Forum member “ARothman” is looking for suggestions on how to determine which website leads actually become sales. Read More >>

Do Women View the Web Differently Than Men?

May 30, 2007
Randy (and some others) have some great advice on how women and men view the Web differently. You don't want to miss this thread! Read More >>

Google Analytics -- Check Out the New Interface

May 16, 2007
Google Analytics has a completely new interface, which I for one really like! It's cleaner and seems a lot faster as well. Read More >>

Online Shoppers Ask for More Detailed Copywriting

February 14, 2007
I found out quite by chance. I noticed a research brief in my inbox entitled, “Bad Web Experience Impacts Brick and Mortar Shopping.” Being primarily focused on Internet business, I really didn’t pay it much attention. But then I noticed it made reference to a customer’s online experience, too, so I read on. Read More >>

Fewer Links, but Better Rankings

December 13, 2006
I have better backlinks than my competitor and my site is also optimized, but why is my competitor’s ranking better than mine? Our backlinks are around 90 and the competitor’s backlinks are around 55. What can I do for better rankings than the competitor? Read More >>

It's Not What You Say, but How You Say it

September 27, 2006
My friend and fellow High Rankings® Seminar speaker Matt Bailey writes today's guest article. Read More >>

UK-specific Keyword Database

September 27, 2006
KeywordDiscovery announced today that they have a UK-specific keyword database! Read More >>

New Sherpa Search Marketing Guide

September 27, 2006
Are your search marketing results as good as they should be? Get the most up-to-date tactics you should consider to improve your ROI for 2007. Read More >>

Stats Demonstrating SEO/SEM Improvement

September 13, 2006
I represent a golf accessory manufacturer considering doing some serious SEO/SEM. We are interested in determining the real efficacy of SEO/SEM as it translates into online unit sales growth or online revenue growth. I have searched through many, many sites and haven't been able to come up with any good stats that demonstrate B2C improvements in eCommerce sales after applying SEO/SEM. Read More >>