 | April 10, 2013Have You Implemented Universal Google Analytics? Read More >> |
 | March 13, 2013When you add great content to your website on a regular basis and get the word out about it to your target audience, you'll gain more rankings, traffic, conversions, leads and sales.
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 | February 13, 2013Can You Help Decipher This Error Message in Google Analytics? Read More >> |
 | January 30, 2013It seems that after switching to a 3-party shopping cart I no longer have individual keyword conversion rates and costs in my Google Analytics.
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 | January 30, 2013New Google Analytics Shortcuts Read More >> |
 | January 2, 2013Missed any of Jill's articles in 2012? Do not fear, today's HRA recaps the most popular ones! Read More >> |
 | December 19, 2012By now you've heard the news that a few of the major SEO tool companies will no longer be providing ranking reports as part of the website data they supply. While you are probably still in shock and scrambling to figure out what to do about it, if you're serious about your online marketing, it's actually the best thing that could happen to you.
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 | December 19, 2012What do you think of the fact that soon many SEO tool providers will no longer be showing keyword rankings? Read More >> |
 | September 5, 2012I've put together some of the main metrics that I like to look at when I'm evaluating the SEO progress of a website, as well as how to find or gather those metrics via reports and dashboards. Read More >> |
 | June 27, 2012What are you supposed to do if there aren't any long-tail keywords for your niche?
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 | May 16, 2012That's all for today! Read More >> |
 | April 4, 2012What does Google expect honest search marketers to do when we can no longer accurately report the natural keyword segmentation of traffic? Read More >> |
 | April 4, 2012What (if anything) are you doing to mitigate the loss of KW data due to the dreaded "Not Provided"? Read More >> |
 | March 21, 2012How smart is your email list? Read this guest article by Matthew Coers to make it smarter! Read More >> |
 | March 21, 2012That's all for today! Read More >> |
 | December 14, 2011If I am looking at Google Analytics and it says we received, say, 15 unique visitors on a particular day, does that mean real live people or does that also include Google bots? Read More >> |
 | October 19, 2011How do you measure the success of your SEO work? Read More >> |
 | October 19, 2011Similar to weight loss being a poor main goal for your health and fitness regime, where your pages rank for specific keyword phrases is also a poor main goal. Read More >> |
 | September 21, 2011Is there any harm in going in adding a Google Analytics account ID and getting rid of the Omniture info in the code?
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 | August 10, 2011How many different conversions do you measure on a typical website? Read More >> |
 | August 10, 2011Adding value to your website through free articles, blog posts, videos, and any other type of content that may be helpful to those at the not-ready-to-buy-yet stage, is a great way to gain extra traffic. The problem (if you want to call it that) with all this "value-added" content is that it brings those very people who will rarely convert into a lead or a sale. Read More >> |
 | June 1, 2011We have top organic rankings for the most important keywords, so should we really go for the expensive PPC positions above the organic results?
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 | May 18, 2011Trying to prove if top 3rd party seller actually drove traffic. Read More >> |
 | January 5, 2011Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot escape from. Read More >> |
 | October 20, 2010So many people think that the term "long-tail keywords" means keyword phrases that have more than 2 words in them, but that's not at all what they are. Read More >> |
 | October 6, 2010Our CEO is looking for a specific goal in site traffic generated by organic search, based on our implementing SEO recommendations.
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 | October 6, 2010What's your measure of a successful SEO implementation? Read More >> |
 | June 2, 2010In last week's newsletter you mentioned appending email signature links with campaign tracking codes. Can you please detail how to do this?
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 | June 2, 2010I have a question about the duplicate content issue when you append tracking codes. But, as a safety measure to avoid duplicate content, I've included a 301-redirect in the htaccess file...
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 | May 19, 2010Think you're doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? Do you ever wonder where some of your "Direct Traffic" came from? Read More >> |
 | May 19, 2010How often do you view your web analytics? Read More >> |
| January 6, 2010I've been SEO'ing websites long before the 21st century began. Sometimes I feel I've been touting the same SEO processes and procedures for the past 10 years. Read More >> |
| September 16, 2009Advanced Forum Thread of the Week: New forum member "wsajay" was wondering if and how the traffic to a given website affects its search engine rankings. Read More >> |
| September 2, 2009I have a corporate client that is planning to purchase a company in Switzerland and they are wondering if I can do the SEO. But then it dawned on me, checking their rankings with a U.S.-based IP address might deliver different search results…do you think? Read More >> |
| August 19, 2009Few things in an SEO's life are sweeter than watching one page of a site hit pay dirt for a high-volume, high-relevance keyword in Google. Read More >> |
| July 8, 2009To further add to your web analytics knowledge, today I'm going to explain how you can more accurately measure email and social media marketing efforts by using tracking links to create "campaigns" in GoAn. Read More >> |
| July 8, 2009I've been thinking that, to go along with this new series on Google Analytics, we might start offering a Google Analytics review report, similar to our Recession Buster website review, but focused on what I find in your GoAn account. Read More >> |
| April 29, 2009I've spent the last few weeks reviewing scads of websites for our new SEO Website Review clients and have noticed a lot of interesting things in the process. Read More >> |
| March 4, 2009My question is, how should SEO services be evaluated? In other words, what measurable objectives beyond landing above the fold are appropriate? Read More >> |
| January 7, 2009While traveling by plane to Florida to visit my grandmother for the holidays, we were sitting next to a couple with 2 small children, probably around 2 and 3 years of age. We expect a lot of children during holiday travel, and typically it's not that big of a deal. With this family, however, it was a different matter. Read More >> |
| September 10, 2008I admit it. I'm a Google Analytics junkie. I try to stay away, but every now and then I hear it calling my name and I break down and log in. I feel the familiar rush of excitement running through my veins almost instantly. And I know anything else I may have planned to do that day won't get done because I'll be in my own world for hours. My analytics world. Just me and my stats. Ahhhhhhhhhhhh… Read More >> |
| August 27, 2008I'm about to renew our contract with our search engine ranking optimization software, but thought I'd check out other options before committing. What do you folks use? Read More >> |
| March 26, 2008Forum member "iloveseo2" wonders how one can prove one's return on investment and track conversions with SEO. Read More >> |
| March 26, 2008I wanted to give you a heads-up that ROI Revolution is starting their next Google Analytics Training Series on April 10, 2008. As you may remember, our High Rankings SEO associate was trained in Google Analytics through this series. They have been kind enough to continue to offer a $100 discount to any High Rankings Advisor subscribers who wish to attend. Read More >> |
| January 23, 2008You briefly hit on ROI and basically described perfectly a dilemma I have. We are a B2B manufacturer of machinery that costs anywhere from the 10's of thousands to the 100's of thousands each. We sell a handful of these machines each year. Consequently, the buying cycle can take up to a year or more. How would you suggest we figure ROI and conversions for this kind of business? Read More >> |
| December 12, 2007Our friends at ROI Revolution are starting their next round of Google Analytics online training classes on January 10, 2008. There's still time to sign up, and still time to get a $100 discount using our affiliate discount code of HIGHRANKINGS in the coupon field. Read More >> |
| November 28, 2007Market Motive is a new, subscription-based website which brings together
some of the top minds in the Internet marketing world to teach you SEO, Web
analytics, PPC, social media, online publicity, and more. Read More >> |
| November 14, 2007Lyris, Inc. is combining the power of keyword research from Trellian’s KeywordDiscovery, PPC campaign management functionality, and ClickTracks into one powerful bid-management tool called “BidHero.” Read More >> |
| October 17, 2007Have you heard of Market Motive yet? Read More >> |
| October 3, 2007The Google Analytics Online Training Course from ROI Revolution that we
mentioned last week is starting this Thursday, Oct. 4. You can still apply
the $100 High Rankings discount by simply typing "highrankings" into the
discount code field when you register. I believe that even if you miss the
first live class you could watch it online, so don't be shy about signing up
late.
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| June 6, 2007Forum member “ARothman” is looking for suggestions on how to determine which website leads actually become sales. Read More >> |
| May 30, 2007Randy (and some others) have some great advice on how women and men view the
Web differently. You don't want to miss this thread! Read More >> |
| May 16, 2007Google Analytics has a completely new interface, which I for one really
like! It's cleaner and seems a lot faster as well. Read More >> |
| February 14, 2007I found out quite by chance. I noticed a research brief in my inbox
entitled, “Bad Web Experience Impacts Brick and Mortar Shopping.” Being
primarily focused on Internet business, I really didn’t pay it much
attention. But then I noticed it made reference to a customer’s online
experience, too, so I read on. Read More >> |
| December 13, 2006I have better backlinks than my competitor and my site is also optimized,
but why is my competitor’s ranking better than mine? Our backlinks are
around 90 and the competitor’s backlinks are around 55. What can I do for
better rankings than the competitor? Read More >> |
| September 27, 2006My friend and fellow High Rankings® Seminar speaker Matt Bailey writes
today's guest article. Read More >> |
| September 27, 2006KeywordDiscovery announced today that they have a UK-specific keyword
database! Read More >> |
| September 27, 2006Are your search marketing results as good as they should be? Get the most
up-to-date tactics you should consider to improve your ROI for 2007. Read More >> |
| September 13, 2006I represent a golf accessory manufacturer considering doing some serious
SEO/SEM. We are interested in determining the real efficacy of SEO/SEM as it
translates into online unit sales growth or online revenue growth. I have
searched through many, many sites and haven't been able to come up with any
good stats that demonstrate B2C improvements in eCommerce sales after
applying SEO/SEM. Read More >> |
