High Rankings Advisor
|
The High Rankings Advisor is an informative and witty, free email newsletter with over 25,500 subscribers, written by Jill Whalen. Jill keeps no secrets when it comes to search marketing and optimizing sites for high rankings. If you read each issue of this SEO newsletter and follow through with Jill's advice, you will see your search engine traffic and conversions soar just like many readers before you.
Read the latest issue below, and subscribe today!
Just a quick note to mention our SEO Lunch and Learn on this Friday, July 18th. We have room for a couple more people if you respond quickly.
| |
Are Websites Ranked as a Whole? - I recently signed up as an advertiser with [a blog review website] so I could purchase blog review postings for one of my clients. After enrolling, I purchased a PR5 blog review posting at the standard PR5 price of $40. Eventually my offer was picked up by a blogger, but the review posting only stayed on their PR5 home page for one day as the next day it was shifted from the front page of the blog to an archived page that had a PR0.
|
| Entry-level SEO Job Opening at High Rankings - High Rankings is hiring! We're looking for an entry-level SEO / Search Marketing Associate to join our team. This is a full-time in-house position in our Framingham, MA office.
|
| | Rewriting URLs to be Search Friendly - Forum member "danielwachy" was looking for some technical help on how to rewrite his URLs to be more search friendly. But did he really need to?
|
| HRA Wrap-up 235 - We had an enjoyable 4th of July weekend on our cruise to St. John's, Canada. The cruise itself was okay, but when you're not big eaters or gamblers, there's not a whole heck of a lot to do! The good part was having the time to just hang out with the family.
|
| |
Sorry for the delay in the newsletter. It was scheduled for last week, but I had to take care of some unexpected things. But we're back on schedule now, and all is well.
| |
SEO Plagiarism - Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it will become a little less rampant online.
|
| 2008-09 B-to-B Lead Generation Handbook - MarketingSherpa has recently come out with an amazing handbook for B2B marketers. While they call it a "handbook" that's really not a good description of it, as it's basically too huge to hold in your hands for very long!
|
| | I Google, Therefore I Am Losing the Ability to Think - Forum Thread of the Week - High Rankings forum members discuss a Guardian article by John Naughton (who was writing about a Nicholas Carr article in The Atlantic), which talks about how we seem to be losing our ability to concentrate for long periods of time. And apparently, the Internet is to blame!
|
| HRA Wrap-up 234 - There are still a few seats for our SEO Lunch and Learn on July 18th. If you're in the Boston/Framingham area, please join us, we'd love to meet you.
|
| |
Hope you enjoy today's issue. I'm curious to know what you think of it, as my article is
a bit different than usual, and perhaps somewhat off-topic. So much so that all week I've
been going back and forth on whether I should scrap it and start over. Feel free to email
me with your thoughts, or post them in the newsletter archives.
| |
Getting and Keeping Clients and Customers - Today's article is a bit off-topic as it talks about how the little things you do can make a big difference in obtaining and keeping your search marketing clients.
|
| Improved Google SEO Documentation - Google's Matt Cutts has informed us that they've improved many things in their SEO documentation, including what they've written about robots.txt, IP delivery/geolocation vs. cloaking, the nofollow attribute, doorway pages and more.
|
| | Should You Change Your Copy When Rankings Fall? - Karon Thackston has a great article on her blog that I highly recommend.
|
| Jill's Interview on SEO Myths and Scams - In preparation for next week's SES Toronto, I was interviewed by Manoj Jasra at Web Analytics World.
|
| | How to Determine ROI for Social Media - Forum Thread of the Week - Forum member "ramki" has a bunch of questions about social media marketing.
|
| HRA Wrap-up 233 - Our June SEO training class is coming up this week, and we're looking forward to another great group of 6.
|
| |
I've got a jam-packed issue today, so let's get straight to it.
| |
Will Linkbait Ruin the Internet? - When the term "linkbait" first appeared on the search marketing scene a few years ago, I wasn't too keen on it because it has a lot of negative connotations. In fishing, bait is not really a good thing (to the fish). One minute the fish thinks he's going to have a tasty meal, and the next minute he IS the tasty meal! Works out nicely for the fisherman, however.
|
| Review of Advanced SEO Course from SEMPO Institute - Today Jesse DaCosta has posted his thoughts on another one of SEMPO's online training courses. Enjoy! – Jill
|
| | Updated Nitty-gritty Guide - Just wanted to let you know that I've finally updated my "Nitty-gritty Guide of Writing for the Search Engines"!
|
| How Do I Redirect HTTPS to HTTP on My Site? - Advanced Forum Thread of the Week - Forum member "chrisjum" is wondering what the code is to redirect the HTTPS version of his website to the HTTP version.
|
| | HRA Wrap-up 232 - We're planning an "SEO Lunch and Learn" on July 18 from noon to 1:30PM here at High Rankings headquarters in Framingham, MA.
|
| |
|
|
