High Rankings Advisor
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The High Rankings Advisor is an informative and witty, free email newsletter with over 25,500 subscribers, written by Jill Whalen. Jill keeps no secrets when it comes to search marketing and optimizing sites for high rankings. If you read each issue of this SEO newsletter and follow through with Jill's advice, you will see your search engine traffic and conversions soar just like many readers before you.
Read the latest issue below, and subscribe today!
Sorry for the delay in the newsletter. It was scheduled for last week, but I had to take care of some unexpected things. But we're back on schedule now, and all is well.
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SEO Plagiarism - Over the past few weeks, I've had a few run-ins with plagiarism in various forms and thought I'd take the opportunity to have a little rant about it. My hope is that by discussing it, people will become more educated about the issue and perhaps it will become a little less rampant online.
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| 2008-09 B-to-B Lead Generation Handbook - MarketingSherpa has recently come out with an amazing handbook for B2B marketers. While they call it a "handbook" that's really not a good description of it, as it's basically too huge to hold in your hands for very long!
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| | I Google, Therefore I Am Losing the Ability to Think - Forum Thread of the Week - High Rankings forum members discuss a Guardian article by John Naughton (who was writing about a Nicholas Carr article in The Atlantic), which talks about how we seem to be losing our ability to concentrate for long periods of time. And apparently, the Internet is to blame!
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| HRA Wrap-up 234 - There are still a few seats for our SEO Lunch and Learn on July 18th. If you're in the Boston/Framingham area, please join us, we'd love to meet you.
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Hope you enjoy today's issue. I'm curious to know what you think of it, as my article is
a bit different than usual, and perhaps somewhat off-topic. So much so that all week I've
been going back and forth on whether I should scrap it and start over. Feel free to email
me with your thoughts, or post them in the newsletter archives.
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Getting and Keeping Clients and Customers - Today's article is a bit off-topic as it talks about how the little things you do can make a big difference in obtaining and keeping your search marketing clients.
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| Improved Google SEO Documentation - Google's Matt Cutts has informed us that they've improved many things in their SEO documentation, including what they've written about robots.txt, IP delivery/geolocation vs. cloaking, the nofollow attribute, doorway pages and more.
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| | Should You Change Your Copy When Rankings Fall? - Karon Thackston has a great article on her blog that I highly recommend.
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| Jill's Interview on SEO Myths and Scams - In preparation for next week's SES Toronto, I was interviewed by Manoj Jasra at Web Analytics World.
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| | How to Determine ROI for Social Media - Forum Thread of the Week - Forum member "ramki" has a bunch of questions about social media marketing.
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| HRA Wrap-up 233 - Our June SEO training class is coming up this week, and we're looking forward to another great group of 6.
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I've got a jam-packed issue today, so let's get straight to it.
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Will Linkbait Ruin the Internet? - When the term "linkbait" first appeared on the search marketing scene a few years ago, I wasn't too keen on it because it has a lot of negative connotations. In fishing, bait is not really a good thing (to the fish). One minute the fish thinks he's going to have a tasty meal, and the next minute he IS the tasty meal! Works out nicely for the fisherman, however.
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| Review of Advanced SEO Course from SEMPO Institute - Today Jesse DaCosta has posted his thoughts on another one of SEMPO's online training courses. Enjoy! – Jill
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| | Updated Nitty-gritty Guide - Just wanted to let you know that I've finally updated my "Nitty-gritty Guide of Writing for the Search Engines"!
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| How Do I Redirect HTTPS to HTTP on My Site? - Advanced Forum Thread of the Week - Forum member "chrisjum" is wondering what the code is to redirect the HTTPS version of his website to the HTTP version.
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| | HRA Wrap-up 232 - We're planning an "SEO Lunch and Learn" on July 18 from noon to 1:30PM here at High Rankings headquarters in Framingham, MA.
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Hey everyone! It's been a while since I've done an SEO Q&A bonanza issue for you. Today, 3 SEO questions, plus a few other goodies.
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2 Domains, 1 Website - I have a client who has 2 domain names: namehere.com and differentnamehere.us pointing at the same IP address. Is it bad SEO to have multiple domain names for the same site? And will this negatively impact search engine results for each?
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| Lost Toolbar PageRank - The front page of my website has a [toolbar] PageRank of 4 and most of my inner pages had a PageRank of 3. After this quarter's Google [toolbar] update, my homepage remained a 4, but most of my inner pages went down to a 2.
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| | SEO Consequences to Adding a Sharing Button - While this question may not be directly SEO-related, I'm wondering if there might be any negative SEO implications to including a social bookmarking and sharing button to the more popular pages on our website to leverage some of the popularity of social networking?
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| SEM Scholarship Contest - I'm honored to have been asked to be a judge in Marketing Pilgrim's third annual Search Engine Marketing Scholarship contest. There are a ton of great prizes for the winner, including a free seat at an upcoming High Rankings Training Class!
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| | 302 Redirects Appear As 200 Status - If you're a true techie geek, you will like this High Rankings forum thread where member "doughayman" notices some weirdness in his server logs. With some probing, forum moderator and all-around server wizard "Randy" helps diagnose the problem, and all is well again.
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| HRA Wrap-up 231 - Let's see ... what's been going on lately that I can talk about? Oh yeah...I almost forgot about last week's family reunion for my grandmother's 100th b-day in Florida.
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