April 10, 2013
I have an SEO question for you.
If an established business adds a new and somewhat different product line to their website, do you have any advice for the best way to get noticed by the search engines on the new pages for the new content as quickly as possible?
As long as you link to the new section within your global navigation, it'll get picked up quickly. Google is super speedy these days, and it should only take a day (if not hours) for them to index the new content.
If that's not possible (or doesn't make sense), then linking to it from your services page would work, but it wouldn't have as much internal link popularity as doing it from the global nav. If you go this route, an additional link from the home page (and any others) that say something like, "See our new product XX" would be helpful.
Jill Whalen has been an SEO Consultant and the CEO of High Rankings, a Boston area SEO Company since 1995. Follow her on Twitter @JillWhalen
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