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SEO Website Audit

Adding a New Product Line to a Website

April 10, 2013
             
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Hi Jill,

Image Credit: TorleyI have an SEO question for you.

If an established business adds a new and somewhat different product line to their website, do you have any advice for the best way to get noticed by the search engines on the new pages for the new content as quickly as possible?

Beth

++Jill's Response++

Hi Beth,

As long as you link to the new section within your global navigation, it'll get picked up quickly. Google is super speedy these days, and it should only take a day (if not hours) for them to index the new content.

If that's not possible (or doesn't make sense), then linking to it from your services page would work, but it wouldn't have as much internal link popularity as doing it from the global nav. If you go this route, an additional link from the home page (and any others) that say something like, "See our new product XX" would be helpful.

Best,

Jill

 
Jill Whalen has been an SEO Consultant and the CEO of Jill Whalen High Rankings, a Boston area SEO Company since 1995. Follow her on Twitter @JillWhalen

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 Donald W. LeGoullon said:
Absolutely agree with your post. However, it should be noted that if not linked in the global nav menu, then an issue I see is this new section is only accessible from the home page and services page thus there is a bit of a usability concern introduced.
 Peter said:
I always find when I create a new page I have it bookmarked immediately, posted on Twitter, and spread through other social mediums. It also pays to link the new page from your home page as the actual keyword. Jill is right, Google is speedy at picking up new content these days but it's even faster when you spread the new content through social media. A quick article on a high PR site also helps. I have seen some pages index for some of mys sites as fast as two to four hours. At one instance I had seen a new domain index as fast as half an hour just by spreading through social media

Hope this helps