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67 Ideas for Blog Topics

February 8, 2012

You're likely sick of hearing about the importance of having great blog post content. But you know you need it in order to have something to promote via social media. And you know that great blog posts can bring in lots of long-tail search engine visitors.
Image Credit: qisur
What you may have trouble with is what to write about in your blog.

With that in mind, I've brainstormed 67 blog ideas to get your creative juices flowing. What you write about in your blog will of course depend on your type of blog, your industry, whether you're selling products or services, whether you have a local walk-in establishment, and a number of other factors.

When you browse through this list, remember that most blogs should have a wide variety of blog post types rather than always sticking with the same ones. While it's fine to announce a new product or service on your blog, if that's all you do, it could get pretty boring.

I've put the types of information into a few different categories to make it easier for you to scan for the type that might interest you. So without further ado, I give you 67 ideas for blog topics that could interest your target audience:

Upcoming events:

1. Classes, seminars, conferences, webinars (and why you should attend).
2. Special events (wine tastings, 5-course dinners, open houses, etc.)
3. Introduction to new products or services.
4. Important company announcements (as long as this isn't all you do).
5. Free stuff you're giving away.
6. Special offers, discounts, coupons.
7. Gift ideas.

Contests or other promotions:

8. Photo caption contest.
9. Holiday theme contest.
10. Product naming contest.
11. Logo design contest.
12. Send in a video contest.

Tutorials, product support and how-to guides (in the form of text, videos, or infographics):

13. How to set up your products.
14. How to choose your products or services.
15. How to use your products.
16. How to fix your products.
17. How to assemble your products.
18. How to clean your products.
19. How to protect your products.
20. How to know if you need a particular product or service.
21. How to get the most out of your product or service.
22. Explain the subtle differences between your products (and/or those of your competitors).
23. Answer reader and customer questions.
24. Conference session summaries.

Show your expertise:

25. Do it yourself: For example, how to create a Title tag, how to unclog a toilet, how to file your taxes.
26. Provide your thoughts on industry news.
27. Take an opposite stand on an important industry topic.
28. How to avoid making mistakes (in whatever it is you do).
29. Industry myths.
30. Show both sides of an industry debate and provide your opinion.
31. Discuss industry trends.
32. Discuss the results of tests you've performed relating to your industry.
33. How to be a better...whatever.
34. How to avoid…whatever.
35. How to protect yourself from…whatever.
36. How to survive a…whatever.
37. How to recover from a…whatever.
38. How to become a…whatever.
39. How to create a…whatever.
40. How to change your…whatever.
41. How to calculate your…whatever.
42. How to beat…whatever.
43. How to improve your…whatever.
44. How to make your…whatever…easier.
45. How to save money on…whatever.
46. How to be seen as…whatever.
47. How to have the…whatever…you always wanted.
48. How to stop doing…whatever.
49. How to justify…whatever.
50. The problems with…whatever.
51. The importance of…whatever.
52. What caused…whatever?
53. How to understanding the subtleties of…whatever.
54. What not to do with…whatever.

Interviews (in the form of writing, videos, audio, or a combination):

55. Interviews with industry experts.
56. Interviews with people who work at your company.
57. Interviews with people who've used your products or services.


58. Best posts of the year.
59. Breaking industry news.
60. Industry predictions for the future.
61. Provide an analogy between what you do and something in life that people can relate to.
62. Satirize your industry or products (could be via a comic):
63. Reader polls and the results.
64. Industry awards.
65. Product and service reviews and recommendations.
66. Quizzes or tests.
67. Expose bad things that are happening in your industry.

What did I miss? Add it in the comments!


Jill Whalen is the CEO of High Rankings, Jill Whalenan SEO Services Company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen

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Post Comment

 Sue Nolff said:
Thanks Jill. I'm always struggling with ideas so this list will help immensely!
 Jill Whalen said:
Thanks, Sue! I'm likely going to be referring back to this list myself. A lot!
 Josiah Gallo said:
Great list Jill! Maybe it should be its own item, or might go along with 57, but stories of people who have used your services/products in the form of a story or case study can make a great post for SEO and for the value is offers readers.
 jonathan said:
Think I'll pin that list up. I like no 68: " What did I miss?" (10 big opportunities people missed out on. Rejected the Beatles? What did you miss?) :-)
I've recently been experimenting with another source of ideas: ultimate-research-assistant. It does look able to stimulate a new idea to write about or a new slant.
 Marshall Davis said:
Great list! This can also be used for reference when coming up with guest post ideas...
 Peter said:
Great blog ideas, thank you! I'm always struggling to come up with good ideas.
 Mark Medlicott said:
Great list Jill - I'm forever trying to instill in customers that variety works, but that from their own perspective they need to have some order - here is a good way of adding variety for the blog visitors, while having some order from the writer's perspective.
 Ken Jansen said:
Love it Jill.

Looks like you have at least a chapter or two that can go into your hopefully upcoming book. :)

 Jill Whalen said:
@Ken LOL :)
 Sarah Howerd said:
Thanks Jill, I'm just starting to write a Blog linked to my newly revised website (launching early next week, I hope) and have quite a few ideas on what to write about, whether or not it will be of interest to others I'll have to wait and see. What I'm not sure about is how people find what you're blogging about, if they Google a subject then does it just pick up on the Blog heading or the content?
 Jill Whalen said:
Sarah, you have to promote your content through social media. See my other posts on that subject.
 RFPattorney said:
This is a helpful list. We deal with blogging lawyers and they often struggle to come up with ideas for blog posts. They have a lot of ideas when they first start off but often find it hard to maintain and give up. Events, how-to, and expertise are particularly relevant to lawyers.
 Debbi Cohen said:
Thank you Jill. We have over 200 posts currently on our site and are trying to expand our range of content. This list will be a great resource.
Debbi Cohen
 Sasha said:
My favorite is # 25: Do it yourself: For example, how to create a Title tag, how to unclog a toilet.
In that exact order. :)

Very helpful, Jill.
 Anna Percival said:
I'm bookmarking this one! Blog writing can be a bit same old same old, but I'm going to try and do a couple of these for variation this month...
 Jayne Reddyhoff said:
I quite like using lists - as this was itself . E.g. Top ten tips to improve your Ecommerce checkout process'
 Glaf Cole said:
I'm just about to start my content marketing strategy for my business and really needed a cache of sensible points to sit as a skeleton for the meat of my material. This has helped me a great deal to focus on tried and tested routes of attack.
 Brian V Moore said:
Wow Jill,
This is awesome. I have just signed up on Ezine and it tells me I need 10 articles to start with.

I sat for 2 days and came up with 5 same old been-there-and-done-that topics. I knew that they would simply NOT give us any more hits.

Thanks tons! You have given me a new burst of energy and released my SEO block!
 Hanh Bui said:
Thanks Jill- I've been blogging faithfully almost daily and have faltered on a few occasions but this list will definitely help with unclogging the creative flow (and I may even do a blog on unclogging the toilet). :)
 Lee Davis said:
Hello, Jill! You just earned the undying gratitude of, like, one million starving re-writers out there (lol!), and don't be surprised when a thousand cheezey hacks of this blog post are corrupted to spread like virus everywhere we turn in half-a-year. The idea of writing article content just to try to rank for a long-tail keyword is, in my opinion, incredibly reductive of the purpose for which high-quality should be generated for. Just to give an example, a recent high-quality article I created for one of my article directories was all about the complete range of self-hosted autoresponder scripts costing $0.00. As the directory allows HTML article publishing (and I happen to be ace at it), the resultant article was not only visually impactive, but I went ALL-OUT on every concievable script that an online marketer could possess that were still readily available. Because I pretty much set the bar for that topical matter, that (already-indexed) article will always be a red-hot masterpiece for laser-targeted traffic.

I didn't write that article to try and sell some cheezey software or an affiliateship or any of the various other "SEO-focused" avenues that writers desperately cling to sometimes. No, it was because I knew my target audience, and I knew that the type of people who were going to read that article were going to make dang sure that everyone else they knew like them would be comin' around to check the knowledge proffered. My only shred of personal profit potential is the link to my helpdesk. Why the helpdesk? It's because, as a web professional, I personally kicked the tires on every script I recommended, and there's bound to be a high-percentage of technically-unskilled marketers who are going to need those scripts hooked up and customized and so forth, and so on. My content in this case is going to be what furthers my web development career and that link to the helpdesk is going to ensure that a year or two or five, I'll still be eating off of some (super) effort that I put in to help others out there.

I have to say that there are a good ten-to-twenty suggestions that in and of themselves, I've never seen referred to, so great on ya! This was a super serious blog post - did yer digits kill after typing it (lol!)?