January 30, 2013
I switched from an in-house shopping cart on our WordPress site to a 3rd-party shopping cart at a different domain. It seems that after the switch I no longer have individual keyword conversion rates and costs in my Google Analytics. I tried speaking with the rep at Google and speaking with my programmer, but no luck.
Any suggestions would be great.
You're likely missing the special code that needs to be on the 3rd-party-hosted pages in order for your Google Analytics to know that they should be considered part of your site.
From Google's help information on this topic, Tracking Multiple Domains:
"[S]uppose you have an online store and a 3rd-party shopping cart hosted on another domain, such as:
Therefore, your next step is to find out if it's even possible for you to add code to your shopping cart pages. Most shopping cart providers will do this for you or explain how to do it. Conversion rates and costs are two of the most important things that you should be measuring on your site. Therefore, if it's not possible to add the code to yours, you may want to consider switching to a different one that is Google Analytics-friendly.
Jill Whalen has been an SEO Consultant and the CEO of High Rankings, a Boston area SEO Company since 1995. Follow her on Twitter @JillWhalen
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