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SEO Website Audit

Two Different Target Markets

September 21, 2011

Hi Jill,

My client has a website that sells only a few products; however, the product line fits two very separate, entirely different vertical markets – the restaurant industry and printing companies.
Image Credit: AhmadHammoud
In order to separate the two from one another so that the printer people and the restaurant people clearly know what to do when they hit the site, I thought I'd create a splash page to direct the two disparate industries. This is done very well with the splash page on the Esprit website.

From there, I'd make an SEO'ed home page for the restaurants and one for the printers, but keep the home page splash page as a clear optional choice of which direction to go.

Can this sort of splash page be used effectively to separate two targets without inhibiting the SEO?

Any insight you would provide would be greatly appreciated.

Thanks, Debi

++Jill's Response++

Hi Debi,

I'd never recommend a splash page that didn't have indexable content. What I would typically recommend (and this is without knowing any details other than what you sent me) is that you provide information on the home page about the company and its products in general, and then describe the two different target audience segments that they sell to. Within each blurb of information for the specific segment, you'd link to the section of the site specifically for that segment for more information.

While it's an old article, my friend Karon Thackston explains a bit more here. Most of that article is applicable, but the main part I'm talking about is the paragraph "Segmenting on the Web."

Hope this helps!



Jill Whalen is the CEO of High Rankings,Jill Whalen an SEO Company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen

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Post Comment

 Lyena Solomon said:
Wouldn't you think, that two different domains would be appropriate for this situation? Two different audiences might require different marketing strategies. Besides, different domains might let the company target their primary keywords with domain names (hopefully). On their company page they can have description of their products and links to both websites.
I completely agree with you about splash pages - they should die.
 Jill Whalen said:
@Lyena, it very well could be. It's hard to say without knowing all the facts.
 Craig McLaughlan said:
i think debi is on the right track, although i wouldn't call what she and jill are referring to as a 'splash page'.
 Jill Whalen said:
What would you call it?